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subject:"Strategisches Management"
~person:"Kotler, Philip"
~subject:"Marketing"
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Strategisches Management
Marketing
Marketingmanagement
84
Marketing management
71
Theorie
29
Theory
29
Marketing theory
28
Marketingtheorie
28
USA
19
United States
18
Management
13
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11
Strategic management
11
Beziehungsmarketing
10
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10
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9
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8
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7
Online-Marketing
7
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6
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English
167
German
46
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6
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Kotler, Philip
Meffert, Heribert
213
Bruhn, Manfred
174
Pepels, Werner
120
Irwin, Scott H.
93
Fritz, Wolfgang
73
Kaiser, Harry M.
68
Belz, Christian
62
Wiedmann, Klaus-Peter
62
Wilson, William W.
61
Good, Darrel L.
60
Homburg, Christian
57
Bauer, Hans H.
52
Jabbar, Mohammad A.
51
Armstrong, Gary
49
Kirchgeorg, Manfred
49
McDonald, Malcolm
49
Reinecke, Sven
49
Sheth, Jagdish N.
47
Tomczak, Torsten
47
Zerres, Michael P.
47
Huber, Frank
45
Baker, Michael John
43
Jayne, Thomas S.
43
Kuß, Alfred
42
Dichtl, Erwin
41
Garcia, Philip
41
Kreutzer, Ralf T.
41
Brown, Stephen
40
Unger, Fritz
40
Brorsen, B. Wade
39
Kleinaltenkamp, Michael
39
Kerin, Roger A.
38
Backhaus, Klaus
37
Diller, Hermann
36
Ahlert, Dieter
35
Griffith, Garry R.
35
Mitev, Ariel Zoltán
35
Raffée, Hans
35
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35
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10
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7
wi - Wirtschaft
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3
Does marketing need reform? : fresh perspectives on the future
2
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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Harvard business review : HBR
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Kellogg on marketing : the marketing faculty of the kellog school of management
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1
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Macromarketing - a global focus ; Vol. 4
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
Palgrave Executive Essentials
1
Pearson Education International
1
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1
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1
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1
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1
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Sunrise ... sunset : challenging the myth of industrial obsolescence
1
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1
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1
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ECONIS (ZBW)
140
USB Cologne (EcoSocSci)
82
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111
Marketing
Kotler, Philip
(
contributor
)
-
2007
-
7. ed.
Persistent link: https://www.econbiz.de/10004912306
Saved in:
112
Grundlagen des Marketing
Kotler, Philip
(
contributor
)
-
2007
-
4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10004872857
Saved in:
113
Marketing in the public sector : a roadmap for improved performance
Kotler, Philip
;
Lee, Nancy
-
2007
-
1. print.
Persistent link: https://www.econbiz.de/10004877932
Saved in:
114
Péchés mortels en marketing : symptômes et solutions
Kotler, Philip
-
2007
Persistent link: https://www.econbiz.de/10004891920
Saved in:
115
Marketing-Management : Strategien für wertschaffendes Handeln
Kotler, Philip
;
Keller, Kevin Lane
;
Bliemel, Friedhelm
-
2007
-
12., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10004892251
Saved in:
116
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2007
-
7. ed.
Persistent link: https://www.econbiz.de/10004895433
Saved in:
117
Think ASEAN! : rethinking marketing toward ASEAN community 2015
Kotler, Philip
;
Kartajaya, Hermawan
;
Huan, Hooi Den
-
2007
Persistent link: https://www.econbiz.de/10004897003
Saved in:
118
Marktorientierte Führung : im wirtschaftlichen und gesellschaftlichen Wandel
Bruhn, Manfred
-
2007
Persistent link: https://www.econbiz.de/10004921093
Saved in:
119
Ethical lapses of marketers
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 153-157)
.
2006
Persistent link: https://www.econbiz.de/10003430294
Saved in:
120
Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
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