//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Television advertising"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Celebrity endorsement"
~subject:"Perception"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeeffizienz"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Television advertising
Celebrity endorsement
Perception
Advertising effects
25
Werbewirkung
25
Sportmarketing
15
Sports marketing
15
Consumer behaviour
11
Konsumentenverhalten
11
Advertising
7
Sport event
7
Sportveranstaltung
7
Werbung
7
Sponsoring
6
Sponsorship
6
USA
6
United States
6
Athletes
5
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Professional sports
5
Profisport
5
Sport
5
Sportler
5
Sports
5
Fernsehwerbung
4
Celebrity-Werbung
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Emotion
3
Netherlands
3
Niederlande
3
Customer retention
2
Fernsehprogramm
2
Gender
2
Geschlecht
2
Internet marketing
2
Kundenbindung
2
Online-Marketing
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Beasley, Fred
1
Brown, Kenon A.
1
Carlson, Brad D.
1
Cobbs, Joe
1
Donavan, D. Todd
1
Fink, Janet S.
1
Inoue, Yuhei
1
Jeong, Yongick
1
Kim, Jihoon
1
Lee, Minkyo
1
Lee, Yen-I
1
Levin, Aron
1
Lim, Choong Hoon
1
Manolis, Chris
1
Mudrick, Michael T.
1
Park, Sangchul
1
Parker, Heidi M.
1
Pedersen, Paul M.
1
Potter, Robert F.
1
Read, Glenna L.
1
Seo, Youngji
1
Son, Sung Wook
1
Sun, Shuoya
1
Tran, Hai
1
Williams, Antonio
1
more ...
less ...
Published in...
All
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of advertising research
50
International journal of advertising : the quarterly review of marketing communications
36
Journal of marketing communications
35
Journal of advertising : official publication of the American Academy of Advertising
34
International journal of advertising : the review of marketing communications
26
Psychology & marketing
24
Journal of promotion management : JPM
23
Journal of business research : JBR
22
Journal of retailing and consumer services
14
International journal of sports marketing & sponsorship
13
Marketing letters : a journal of research in marketing
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of promotion management : innovations in planning and applied research
11
Young consumers : insight and ideas for responsible marketers
11
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
9
Journal of global marketing
9
European journal of marketing : EJM
8
Journal of marketing research : JMR
8
Marketing intelligence & planning
8
The journal of product & brand management
8
Asia Pacific journal of marketing and logistics
7
Journal of international consumer marketing
7
Global business review
6
International advertising and communication : current insights and empirical findings
6
Journal of current issues and research in advertising : JCIRA
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Marketing : ZFP ; journal of research and management
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
NBER working paper series
6
SpringerLink / Bücher
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
Breaking new ground in theory and practice
5
Health marketing quarterly
5
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing research
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Visual congruity in jersey sponsorship : the effect of created brand-color congruity on attitude toward sponsor
Son, Sung Wook
;
Williams, Antonio
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10014292900
Saved in:
2
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
3
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
4
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
5
The impact of gender expression on female athlete endorser effectiveness
Parker, Heidi M.
;
Mudrick, Michael T.
;
Fink, Janet S.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 264-274
Persistent link: https://www.econbiz.de/10012000642
Saved in:
6
Be like mike : the role of social identification in athlete endorsements
Carlson, Brad D.
;
Donavan, D. Todd
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
3
,
pp. 176-191
Persistent link: https://www.econbiz.de/10011752696
Saved in:
7
Detecting pod position effects in the context of multi-segment sport programs : implications from four Super Bowl broadcasts
Jeong, Yongick
;
Tran, Hai
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10010355399
Saved in:
8
Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events
Levin, Aron
;
Cobbs, Joe
;
Beasley, Fred
;
Manolis, Chris
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 193-202
Persistent link: https://www.econbiz.de/10010257031
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->