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subject:"Television advertising"
~person:"Lehu, Jean-Marc"
~person:"Petrovici, Dan"
~source:"econis"
~subject:"Consumer behaviour"
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Television advertising
Consumer behaviour
Product Placement
7
Product placement
7
Advertising effects
4
Konsumentenverhalten
4
Werbewirkung
4
Brand management
3
Film industry
3
Filmwirtschaft
3
Markenführung
3
Brand awareness
2
Fernsehwerbung
2
France
2
Frankreich
2
Kino
2
Movie theatre
2
Prominence
2
Bespielte Medien
1
Brand image
1
Cognition
1
Comparison
1
Culture
1
Depth of processing
1
Films
1
Großbritannien
1
Hong Kong
1
Hongkong
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Jugendliche
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Kognition
1
Markenimage
1
Need for cognition
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Perception
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Pre-recorded media
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Prior disclosure
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USA
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United States
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Unterhaltungsindustrie
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Lehu, Jean-Marc
Petrovici, Dan
Pelsmacker, Patrick de
13
Dens, Nathalie
12
Matthes, Jörg
6
Naderer, Brigitte
6
Reijmersdal, Eva A. van
6
Verhellen, Yann
5
Avramova, Yana R.
4
Balasubramanian, Siva Kumar
4
Boerman, Sophie C.
4
Chan, Fong Yee
4
Davtyan, Davit
4
De Gregorio, Federico
4
Sung, Yongjun
4
Gabszewicz, Jean Jaskold
3
Hudders, Liselot
3
Laussel, Didier
3
Lowe, Ben
3
Natarajan, Thamaraiselvan
3
Neijens, Peter C.
3
Schramm, Holger
3
Sonnac, Nathalie
3
Stephen, Gladys
3
Tessitore, Tina
3
Vashisht, Devika
3
Arasu Balasubramaniam, Senthil
2
Callison, Coy
2
Cauberghe, Veroline
2
Chan, Fanny Fong Yee
2
Coker, Kesha K.
2
Corkindale, David
2
Cunningham, Isabella
2
Gillespie, Brian
2
Gistri, Giacomo
2
Gu, Jane Z.
2
Jublee, Daniel Inbaraj
2
Knoll, Johannes
2
Kuhn, Kerri-Ann L.
2
Muehling, Darrel D.
2
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Published in...
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International marketing review
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of marketing communications
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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1
Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
Saved in:
2
Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia
;
Russell, Dale W.
;
Morales, …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
Saved in:
3
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee
;
Petrovici, Dan
;
Lowe, Ben
- In:
International marketing review
33
(
2016
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
Saved in:
4
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
5
Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc
-
2009
-
1st paperback ed.
Persistent link: https://www.econbiz.de/10003754068
Saved in:
6
Effectiveness of brand placement : new insights about viewers
Lehu, Jean-Marc
;
Bressoud, Etienne
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1083-1090
Persistent link: https://www.econbiz.de/10003766354
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