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subject:"Television advertising"
~person:"Naderer, Brigitte"
~person:"Petrovici, Dan"
~subject:"Consumer behaviour"
~subject:"Prior disclosure"
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Search: subject_exact:"Brand placement"
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Television advertising
Consumer behaviour
Prior disclosure
Product Placement
11
Product placement
11
Advertising effects
9
Konsumentenverhalten
9
Werbewirkung
9
Children
5
Kinder
5
persuasion knowledge
4
Brand image
3
Brand management
3
Cognition
3
Film industry
3
Filmwirtschaft
3
Kognition
3
Markenführung
3
Markenimage
3
product placement
3
Brand awareness
2
Corporate disclosure
2
Prominence
2
Target group
2
Unternehmenspublizität
2
Zielgruppe
2
children
2
AVMSD
1
Advertising
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Auskunftspflicht
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Bibliometrics
1
Bibliometrie
1
CPI-placement
1
Comparison
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Culture
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Depth of processing
1
Disclosure regulation
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EU countries
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EU-Staaten
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Eating habit
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Naderer, Brigitte
Petrovici, Dan
Pelsmacker, Patrick de
13
Dens, Nathalie
12
Matthes, Jörg
6
Reijmersdal, Eva A. van
6
Verhellen, Yann
5
Avramova, Yana R.
4
Balasubramanian, Siva Kumar
4
Boerman, Sophie C.
4
Chan, Fong Yee
4
Davtyan, Davit
4
De Gregorio, Federico
4
Sung, Yongjun
4
Gabszewicz, Jean Jaskold
3
Hudders, Liselot
3
Laussel, Didier
3
Lehu, Jean-Marc
3
Lowe, Ben
3
Natarajan, Thamaraiselvan
3
Neijens, Peter C.
3
Schramm, Holger
3
Sonnac, Nathalie
3
Stephen, Gladys
3
Tessitore, Tina
3
Vashisht, Devika
3
Arasu Balasubramaniam, Senthil
2
Callison, Coy
2
Cauberghe, Veroline
2
Chan, Fanny Fong Yee
2
Coker, Kesha K.
2
Corkindale, David
2
Cunningham, Isabella
2
Gillespie, Brian
2
Gistri, Giacomo
2
Gu, Jane Z.
2
Jublee, Daniel Inbaraj
2
Knoll, Johannes
2
Kuhn, Kerri-Ann L.
2
Muehling, Darrel D.
2
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International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
2
International marketing review
1
Journal of consumer behaviour : an international research review
1
Journal of marketing communications
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
9
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1
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
2
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
3
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
4
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
5
Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
Saved in:
6
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee
;
Petrovici, Dan
;
Lowe, Ben
- In:
International marketing review
33
(
2016
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
Saved in:
7
Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg
;
Naderer, Brigitte
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
Saved in:
8
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
9
Children's consumption behavior in response to food product placements in movies
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
2
,
pp. 127-136
Persistent link: https://www.econbiz.de/10011294139
Saved in:
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