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subject:"Theorie"
~isPartOf:"International journal of consumer studies"
~subject:"Markenführung"
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Theorie
Markenführung
Consumer behaviour
761
Konsumentenverhalten
761
Environmental consciousness
63
Food
63
Lebensmittel
63
Umweltbewusstsein
63
Bibliometrics
48
Bibliometrie
48
Bekleidung
46
Brand image
46
Clothing
46
Markenimage
46
Brand management
45
Online retailing
45
Online-Handel
45
Nachhaltige Entwicklung
42
Sustainable development
42
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40
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consumer behaviour
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33
Beziehungsmarketing
32
Relationship marketing
32
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31
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31
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31
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56
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56
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Paul, Justin
2
Wang, Cheng Lu
2
Zhou, Liying
2
Abraham, Mathew
1
Aitken, Robert
1
Alagarsamy, Subburaj
1
Alves, Helena
1
Antonides, Gerrit
1
Antonovica, Arta
1
Apaolaza, Vanessa
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arruda Filho, Emílio José Montero
1
Arya, Vikas
1
Aytimur, Hilal
1
Bae, Hyeyoon
1
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1
Bernard, John C.
1
Bhanja, Nivedita
1
Borges, Ana Pinto
1
Bosman, Magdalena J. C.
1
Brandão, Amélia Maria Pinto da Cunha
1
Brunner, Thomas A.
1
Cauberghe, Verolien
1
Cerro Rodríguez, Víctor José
1
Chakrabarti, Somnath
1
Chakravarty, Anindita
1
Chen, Tingting
1
Chen, Xiang
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Creed, Andrew
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Cronje, Adèle
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D'Souza, Clare M.
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Erasmus, Alet C.
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Fetscherin, Marc
1
Flynn, Leisa Reinecke
1
Fuentes, Humberto
1
Gadekar, Mahesh
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
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Published in...
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International journal of consumer studies
Journal of business research : JBR
465
Journal of retailing and consumer services
297
The journal of product & brand management
295
The journal of brand management : an international journal
276
Psychology & marketing
102
NBER working paper series
94
European journal of marketing : EJM
92
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Working paper / National Bureau of Economic Research, Inc.
86
Asia Pacific journal of marketing and logistics
85
NBER Working Paper
83
International journal of hospitality management
82
SpringerLink / Bücher
75
Journal of marketing communications
74
Discussion paper / Centre for Economic Policy Research
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing letters : a journal of research in marketing
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
Marketing intelligence & planning
65
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
64
Gabler Edition Wissenschaft
62
Journal of strategic marketing
62
Journal of the Academy of Marketing Science
61
International journal of advertising : the review of marketing communications
60
Journal of international consumer marketing
60
European journal of operational research : EJOR
59
Economics letters
58
Journal of marketing
58
Journal of economic psychology : research in economic psychology and behavioral economics
57
Journal of promotion management : innovations in planning and applied research
57
International journal of industrial organization
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
Journal of marketing management : MM
56
Europäische Hochschulschriften / 5
55
Journal of marketing research : JMR
55
International marketing review
52
International journal of internet marketing and advertising : IJIMA
51
Journal of economic behavior & organization : JEBO
51
Journal of promotion management : JPM
51
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ECONIS (ZBW)
56
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1
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
2
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
3
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
4
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
5
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
6
Opportunity cost in consumer behavior : definitions, operationalizations, and ambiguities
Haghpour, Babak
;
Sahabeh, Easa
;
Halvari, Hallgeir
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1942-1959
Persistent link: https://www.econbiz.de/10013412017
Saved in:
7
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
8
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
9
Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions
Siahtiri, Vida
;
O'Cass, Aron
;
Nabi, Nazia
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2488-2502
Persistent link: https://www.econbiz.de/10013412520
Saved in:
10
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
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