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subject:"Theorie"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenführung"
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Theorie
Markenführung
Consumer behaviour
355
Konsumentenverhalten
355
Brand management
273
Brand image
216
Markenimage
216
Brand
190
Markenartikel
188
Beziehungsmarketing
83
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83
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48
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48
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30
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Johnson, Lester W.
5
Baxter, Stacey M.
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Ilicic, Jasmina
4
Kulczynski, Alicia
4
Zarantonello, Lia
4
Butcher, Luke
3
Fetscherin, Marc
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Gunasti, Kunter
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Hennigs, Nadine
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Jassawalla, Avan R.
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Kara, Selcan
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Mirzaei, Abas
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Phau, Ian
3
Ross, William T.
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Sashittal, Hemant Chaitanya
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Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Abratt, Russell
2
Atwal, Glyn
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
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Casidy, Riza
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Confente, Ilenia
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Dens, Nathalie
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Dwivedi, Abhishek
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Gil Saura, Irene
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Grappi, Silvia
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Gray, David
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Grohmann, Bianca
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Guèvremont, Amélie
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Hegner, Sabrina
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Hur, Songyee
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Jin, Byoungho
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Johnson, Zachary S.
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Jung, Sojin
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Keller, Kevin Lane
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Klarmann, Christiane
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Lin, Zhibin
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Machado, Joana César
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Global Brand Conference <11., 2016, Bradford>
1
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The journal of brand management : an international journal
Journal of business research : JBR
465
Journal of retailing and consumer services
297
The journal of product & brand management
295
Psychology & marketing
102
NBER working paper series
94
European journal of marketing : EJM
92
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Working paper / National Bureau of Economic Research, Inc.
86
Asia Pacific journal of marketing and logistics
85
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83
International journal of hospitality management
82
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74
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71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing letters : a journal of research in marketing
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
Marketing intelligence & planning
65
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
64
Gabler Edition Wissenschaft
62
Journal of strategic marketing
62
Journal of the Academy of Marketing Science
61
International journal of advertising : the review of marketing communications
60
Journal of international consumer marketing
60
European journal of operational research : EJOR
59
Economics letters
58
Journal of marketing
58
Journal of economic psychology : research in economic psychology and behavioral economics
57
Journal of promotion management : innovations in planning and applied research
57
International journal of consumer studies
56
International journal of industrial organization
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
Journal of marketing management : MM
56
Europäische Hochschulschriften / 5
55
Journal of marketing research : JMR
55
International marketing review
52
International journal of internet marketing and advertising : IJIMA
51
Journal of economic behavior & organization : JEBO
51
Journal of promotion management : JPM
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ECONIS (ZBW)
276
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276
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
4
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
5
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
6
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
7
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
8
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
9
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
10
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
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