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subject:"Theorie"
~source:"econis"
~subject:"Market research"
~subject:"Messung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
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Search: subject_exact:"Werbewirkung"
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Werbewirkung
5,150
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2,686
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8
International journal of advertising : the review of marketing communications
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International journal of electronic commerce : IJEC
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International journal of market research : JMRS ; the journal of the Market Research Society
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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American journal of agricultural economics
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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European journal of marketing : EJM
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Europäische Hochschulschriften / 5
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Management science : journal of the Institute for Operations Research and the Management Sciences
4
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3
Jahrbuch der Absatz- und Verbrauchsforschung
3
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3
Operations research
3
The journal of industrial economics
3
European journal of operational research : EJOR
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2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Journal für Betriebswirtschaft : management review quarterly
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of current issues and research in advertising
2
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Journal of marketing analytics : JMA
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Journal of nonprofit & public sector marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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2
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
2
How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Wilbur, Kenneth C.
- In:
Marketing science
41
(
2022
)
5
,
pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
Saved in:
3
Recession-proof marketing? : unraveling the impact of advertising efficiency on stock volatility
Al-Gamrh, Bakr
;
Rasul, Tareq Faizur
- In:
International review of financial analysis
92
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014492364
Saved in:
4
A two-sided sales promotions modeling based on agent-based simulation
Turgut, Yakup
;
Bozdag, Cafer Erhan
- In:
Journal of economic interaction and coordination
19
(
2024
)
1
,
pp. 85-119
Persistent link: https://www.econbiz.de/10014502259
Saved in:
5
A synergetic vision of advertising as stimuli to enhance sales
Valderrábano López, Juan Luis
- In:
Estudios de economía aplicada : revista promovida por …
42
(
2024
)
1
,
pp. 13-21
Persistent link: https://www.econbiz.de/10014514880
Saved in:
6
No one optimal way to measure people's attitudes? : preferred length of scales in advertising research
Yoon, Gunwoo
- In:
Journal of current issues and research in advertising
45
(
2024
)
1
,
pp. 43-70
Persistent link: https://www.econbiz.de/10014514647
Saved in:
7
Acceptance of location-based advertising by young consumers : a Stimulus-Organism-Response (S-O-R) model perspective
Kini, Ranjan B.
;
Bolar, Kartikeya
;
Ali, Rofin …
- In:
Information systems management
41
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014514668
Saved in:
8
When politics disgust : emotional versus rational processing of attack ads
Passyn, Kirsten A.
;
LeBaron, David
;
Riggle, Robert J.
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 145-178
Persistent link: https://www.econbiz.de/10014514763
Saved in:
9
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Romero-Rodriguez, Luis M.
;
Castillo-Abdul, Bárbara
- In:
The journal of management development
42
(
2023
)
6
,
pp. 425-435
Persistent link: https://www.econbiz.de/10014332115
Saved in:
10
Targeted advertising with R&D rivalry
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Mathematical social sciences
124
(
2023
),
pp. 24-34
Persistent link: https://www.econbiz.de/10014470025
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