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subject:"Theorie"
~subject:"Online retailing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
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Konsumperspektiven : Verhaltensaspekte und Infrastruktur : Gerhard Scherhorn zur Emeritierung
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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The Cambridge handbook of psychology and economic behaviour
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Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
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Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
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Emotional, sensory, and social dimensions of consumer buying behavior
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Food, people and society : a european perspective of consumer's food choices ; with 63 tables
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Handbook of research on the platform economy and the evolution of e-commerce
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Labelling strategies in environmental policy
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Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
4
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
Social psychology of consumer behavior
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Advances in electronic marketing
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Beyond Hofstede : culture frameworks for global marketing and management
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Contemporary research in e-branding
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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Dienstleistungsmarketing : Konzeptionen und Anwendungen
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
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Ethics and morality in consumption : interdisciplinary perspectives
3
Handbook of research on consumer behavior change and data analytics in the socio-digital era
3
Handbook on brand and experience management
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Innovatives Dienstleistungsmarketing in Theorie und Praxis
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Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
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2
Online betting intentions : the effect of perceived fairness, navigational enjoyment and playing for fun or to beat the odds
Konietzny, Jirka
;
Caruana, Albert
;
Vella, Joseph M.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 67-79)
.
2024
Persistent link: https://www.econbiz.de/10014501054
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3
Perceived risks with technology acceptance model in online shopping
Sharma, Kapil
;
Kumar, Yogesh
;
Khosla, Rajiv
;
Taneja, Sanjay
- In:
Sustainable investments in green finance
,
(pp. 81-96)
.
2024
Persistent link: https://www.econbiz.de/10014448405
Saved in:
4
Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
Saved in:
5
Household decisions and intra-household distributions
Almås, Ingvild
;
Attanasio, Orazio P.
;
Carneiro, Pedro
- In:
Handbook of the economics of the family : Volume 1
,
(pp. 111-149)
.
2023
Persistent link: https://www.econbiz.de/10014475602
Saved in:
6
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
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7
COD: a boon or curse for online impulse buying?
Deshpande, Bilwa
;
Deshpande, Gandhar
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 299-312)
.
2023
Persistent link: https://www.econbiz.de/10014429387
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8
Did COVID-19 support sustainable marketing? : modelling the enablers of e-commerce - online shopping in the pandemic
Sharma, Meenakshi
;
Painuly, Pramod Kumar
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 522-537)
.
2023
Persistent link: https://www.econbiz.de/10014414310
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9
AI-powered technologies used in online fashion retail for sustainable business : AI-powered technologies impacting consumer buying behavior
Sharma, Meenakshi
;
Shail, Hinika
;
Painuly, Pramod Kumar
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 538-561)
.
2023
Persistent link: https://www.econbiz.de/10014414316
Saved in:
10
The mediating role of e-consumer informedness between digital usability and responsible e-shopping : post-COVID-19 period
Santos, Joana
;
Lima, Ana Pinto
;
Silva, Pedro Mendonça
- In:
Management and marketing for improved retail …
,
(pp. 136-155)
.
2023
Persistent link: https://www.econbiz.de/10014366088
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