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subject:"Theory"
~person:"Jørgensen, Steffen"
~person:"Martín Herrán, Guiomar"
~subject:"Ladengestaltung"
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Search: subject_exact:"Distributionsweg"
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Theory
Ladengestaltung
Distribution channel
16
Vertriebsweg
16
Preismanagement
12
Pricing strategy
12
Advertising
11
Werbung
11
Game theory
8
Spieltheorie
8
Theorie
8
Cooperative advertising
3
Marketing channels
3
Pricing
3
Consumer behaviour
2
Einzelhandel
2
Innovation diffusion
2
Innovationsdiffusion
2
Inter-firm cooperation
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Konsumentenverhalten
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Lieferkette
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Nash equilibrium
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Retail trade
2
Supply chain
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Unternehmenskooperation
2
01.09.1995
1
Advertising planning
1
Advertising scheduling
1
Betriebsform
1
Channel coordination
1
Co-op advertising programs
1
Coordination
1
Credibility
1
Differential games
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English
9
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Jørgensen, Steffen
Martín Herrán, Guiomar
Albers, Sönke
9
Desiraju, Ramarao
8
Ahlert, Dieter
7
Gabrielsen, Tommy Staahl
7
Krafft, Manfred
7
Zaccour, Georges
7
Coughlan, Anne T.
6
Pan, Cong
6
Stern, Louis W.
6
Ansary, Adel I. el-
5
Calzada, Joan
5
Dulleck, Uwe
5
Kerschbamer, Rudolf
5
Klose, Andreas
5
Sørgard, Lars
5
Valletti, Tommaso M.
5
Dekker, Rommert
4
Gal-Or, Esther
4
Geylani, Tansev
4
Geyskens, Inge
4
Gilbert, Stephen
4
Guo, Xiaolong
4
Jerath, Kinshuk
4
Karray, Salma
4
Müller-Hagedorn, Lothar
4
Richardson, Martin
4
Sabel, Hermann
4
Shi, Victor
4
Shrikhande, Milind M.
4
Swaminathan, Jayashankar M.
4
Taboubi, Sihem
4
Tan, Yong
4
Tomczak, Torsten
4
Weiser, Christoph
4
Yin, Shuya
4
Anderson, Simon P.
3
Bhaskaran, Sreekumar R.
3
Birkhofer, Ben
3
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
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International game theory review
2
Journal of economic dynamics & control
2
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
European journal of operational research : EJOR
1
Journal of business research : JBR
1
Lecture notes in economics and mathematical systems : LNEMS
1
Review of marketing science
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ECONIS (ZBW)
9
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1
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
2
Dual role of price and myopia in a marketing channel
Martín Herrán, Guiomar
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 284-295
Persistent link: https://www.econbiz.de/10009514352
Saved in:
3
Could myopic pricing be a strategic choice in marketing channels? : a game theoretic analysis
Benchekroun, Hassan
;
Martín Herrán, Guiomar
;
Taboubi, …
- In:
Journal of economic dynamics & control
33
(
2009
)
9
,
pp. 1699-1718
Persistent link: https://www.econbiz.de/10003875355
Saved in:
4
Investigating the relationship between advertising and pricing in a channel with private label offering : a theoretic model
Karray, Salma
;
Martín Herrán, Guiomar
- In:
Review of marketing science
6
(
2008
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10003888806
Saved in:
5
Shelf-space allocation and advertising decisions in the marketing channel : a differential game approach
Martín Herrán, Guiomar
;
Taboubi, Sihem
- In:
International game theory review
7
(
2005
)
3
,
pp. 313-330
Persistent link: https://www.econbiz.de/10003192678
Saved in:
6
Channel coordination over time : incentive equilibria and credibility
Jørgensen, Steffen
;
Zaccour, Georges
- In:
Journal of economic dynamics & control
27
(
2003
)
5
,
pp. 801-822
Persistent link: https://www.econbiz.de/10001719692
Saved in:
7
Stackelberg leadership in a marketing channel
Jørgensen, Steffen
;
Sigué, Simon Pierre
;
Zaccour, Georges
- In:
International game theory review
3
(
2001
)
1
,
pp. 13-26
Persistent link: https://www.econbiz.de/10001613993
Saved in:
8
Dynamic marketing strategies in a two-member channel
Jørgensen, Steffen
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 158-174)
.
1996
Persistent link: https://www.econbiz.de/10001319630
Saved in:
9
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
Saved in:
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