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subject:"Theory"
~person:"Lünser, Gabriele K."
~person:"Melewar, T. C."
~person:"Rodríguez del Bosque, Ignacio A."
~subject:"Consumer behaviour"
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Search: subject_exact:"Reputation von Unternehmen"
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Theory
Consumer behaviour
Corporate reputation
58
Firmenimage
58
Public relations
24
Öffentlichkeitsarbeit
24
Unternehmenskultur
21
Corporate culture
20
Brand management
19
Markenführung
19
Konsumentenverhalten
15
Corporate Social Responsibility
13
Corporate social responsibility
13
Reputation
13
Brand architecture
11
Markenarchitektur
11
Brand image
9
Markenimage
9
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6
Beziehungsmarketing
5
Corporate identity
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corporate communication
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corporate identity
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Betriebliche Wertschöpfung
3
CSR image
3
Celebrity endorsement
3
Celebrity-Werbung
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16
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Lünser, Gabriele K.
Melewar, T. C.
Rodríguez del Bosque, Ignacio A.
Ordoñez, Guillermo
8
Swoboda, Bernhard
7
Atkeson, Andrew
6
Foroudi, Pantea
6
Hellwig, Christian
6
Cole, Harold L.
5
Kehoe, Patrick J.
5
McManus, Brian
5
Drengner, Jan
4
Elfenbein, Daniel W.
4
Fishman, Arthur
4
Gentzkow, Matthew
4
Hakenes, Hendrik
4
Han, Heesup
4
Huck, Steffen
4
Peitz, Martin
4
Sen, Sankar
4
Aaker, Jennifer
3
Aragones, Enriqueta
3
Bang, Nguyen
3
Barnett, Michael L.
3
Bhattacharya, C. B.
3
Dennis, Charles
3
Du, Shuili
3
Fiedler, Lars
3
Fisman, Raymond
3
Huber, Frank
3
Jensen, Michael
3
Kim, Bo Kyung
3
Kim, Heeyon
3
Mogilner, Cassie
3
Paulssen, Marcel
3
Pfarrer, Michael D.
3
Plewa, Carolin
3
Postlewaite, Andrew
3
Pérez, Andrea
3
Rob, Rafael
3
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Journal of business research : JBR
3
International studies of management and organization
2
Business research quarterly : BRQ
1
Corporate reputation review
1
Corporate reputation review : an international journal
1
Discussion papers / Department of Economics, University of Copenhagen
1
Economics letters
1
European business review
1
European journal of marketing : EJM
1
Ifo working papers
1
Journal of financial services marketing : JFSM
1
Journal of general management
1
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ECONIS (ZBW)
16
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
3
Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 15-32
Persistent link: https://www.econbiz.de/10012007156
Saved in:
4
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
5
How does reputation win trust? : a customer-based mediation analysis
Ali, Raza
;
Jin, Zhongqi
;
Wu, Kailin
;
Melewar, T. C.
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011734513
Saved in:
6
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
7
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
8
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
9
Corporate image and reputation as drivers of customer loyalty
Leaniz, Patricia Martínez García de
;
Rodríguez del …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 166-178
Persistent link: https://www.econbiz.de/10011552649
Saved in:
10
Customer values and CSR image in the banking industry
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
1
,
pp. 46-61
Persistent link: https://www.econbiz.de/10011298753
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