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subject:"Theory"
~person:"Lünser, Gabriele K."
~person:"Melewar, T. C."
~subject:"Consumer behaviour"
~subject:"Unternehmenskultur"
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Search: subject_exact:"Reputation von Unternehmen"
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Theory
Consumer behaviour
Unternehmenskultur
Corporate reputation
50
Firmenimage
50
Public relations
22
Öffentlichkeitsarbeit
22
Brand management
19
Corporate culture
19
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19
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12
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11
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11
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11
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8
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8
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31
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Lünser, Gabriele K.
Melewar, T. C.
Balmer, John M. T.
26
Foroudi, Pantea
10
Swoboda, Bernhard
9
Ordoñez, Guillermo
8
Bang, Nguyen
7
Atkeson, Andrew
6
Balmer, John M.T.
6
Hellwig, Christian
6
Sen, Sankar
6
Burghausen, Mario
5
Cole, Harold L.
5
Greyser, Stephen A.
5
Kehoe, Patrick J.
5
Lerpold, Lin
5
McManus, Brian
5
Pérez, Andrea
5
Ravasi, Davide
5
Rodríguez del Bosque, Ignacio A.
5
Whetten, David A.
5
Wiedmann, Klaus-Peter
5
Amore, Mario Daniele
4
Bhattacharya, C. B.
4
Bravo, Rafael
4
Drengner, Jan
4
Elfenbein, Daniel W.
4
Epure, Mircea
4
Fishman, Arthur
4
Garofalo, Orsola
4
Gentzkow, Matthew
4
Hakenes, Hendrik
4
Han, Heesup
4
Huber, Frank
4
Huck, Steffen
4
Illia, Laura
4
Kitchen, Philip J.
4
Niederhäuser, Markus
4
Peitz, Martin
4
Podnar, Klement
4
Rekom, Johan van
4
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International studies of management and organization
5
Journal of business research : JBR
5
Journal of marketing communications
3
Journal of world business : JWB
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review
1
Discussion papers / Department of Economics, University of Copenhagen
1
Economics letters
1
European business review
1
European journal of marketing : EJM
1
Facets of corporate identity, communication, and reputation
1
Ifo working papers
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Journal of general management
1
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The journal of brand management : an international journal
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ECONIS (ZBW)
31
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
3
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
4
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
5
Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 15-32
Persistent link: https://www.econbiz.de/10012007156
Saved in:
6
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
7
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
8
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
9
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
10
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
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