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subject:"Tourismuswirtschaft"
~person:"Lee, Hoon"
~person:"Rück, Hans R. G."
~subject:"Dienstleistungsqualität"
~subject:"Sponsoring"
~type:"article"
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Tourismuswirtschaft
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Event marketing
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Brand image
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Brand management
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Lee, Hoon
Rück, Hans R. G.
Scheinbaum, Angeline Close
5
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4
Lacey, Russell
4
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3
Drengner, Jan
3
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Events und Tourismus : Stand und Perspektiven der Eventforschung
3
Tourism and hospitality research : THR
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
5
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Experiential festival attributes, perceived value, satisfaction, and behavioral intention for Korean festivalgoers
Lee, Hoon
;
Hwang, Heejeong
;
Shim, Changsup
- In:
Tourism and hospitality research : THR
19
(
2019
)
2
,
pp. 199-212
Persistent link: https://www.econbiz.de/10012165631
Saved in:
2
The congruity effects of commercial brand sponsorship in a regional event
Shin, Hakseung
;
Lee, Hoon
;
Perdue, Richard R.
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 168-179
Persistent link: https://www.econbiz.de/10011841866
Saved in:
3
Events in der Reise- und Tourismusindustrie : Einsatzfelder, Funktionen, Perspektiven
Rück, Hans R. G.
- In:
Events und Tourismus : Stand und Perspektiven der …
,
(pp. 31-61)
.
2016
Persistent link: https://www.econbiz.de/10011545826
Saved in:
4
Regionalökonomische Wirkungen öffentlich geförderter Events am Beispiel der Nibelungen-Festspiele Worms
Drengner, Jan
;
Rück, Hans R. G.
;
Eickenhorst, Alexandra
; …
- In:
Events und Tourismus : Stand und Perspektiven der …
,
(pp. 199-223)
.
2016
Persistent link: https://www.econbiz.de/10011545917
Saved in:
5
Ansätze für ein umfassendes Controlling von Marketing-Events
Drengner, Jan
;
Rück, Hans R. G.
- In:
Events und Tourismus : Stand und Perspektiven der …
,
(pp. 225-240)
.
2016
Persistent link: https://www.econbiz.de/10011545918
Saved in:
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