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subject:"Tourismuswirtschaft"
~subject:"Konsumentenverhalten"
~subject:"Sponsoring"
~type:"article"
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Search: subject_exact:"Event management"
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Tourismuswirtschaft
Konsumentenverhalten
Sponsoring
Event marketing
869
Event-Marketing
868
Consumer behaviour
231
Sport event
157
Sportveranstaltung
157
Big event
147
Großveranstaltung
147
Brand management
107
Markenführung
107
Tourism industry
99
Deutschland
96
Germany
96
Tourism
96
Tourismus
94
Beziehungsmarketing
89
Relationship marketing
89
Customer satisfaction
85
Kundenzufriedenheit
85
Holiday behaviour
80
Urlaubsverhalten
80
Tourism marketing
78
Tourismusmarketing
78
Event
72
Veranstaltung
70
USA
65
United States
65
Brand image
58
Markenimage
58
Sports
56
Sport
55
Marketing management
53
Marketingmanagement
53
Emotion
52
Destination management
44
Destinationsmanagement
44
Dienstleistungsqualität
44
Service quality
44
Sportmarketing
41
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143
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21
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Book / Working Paper
108
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262
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262
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85
Book section
85
Case study
5
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5
Conference paper
2
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2
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1
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1
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308
German
38
French
1
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Drengner, Jan
6
Scheinbaum, Angeline Close
6
Fairley, Sheranne
5
Schmitt, Bernd
5
Taheri, Babak
5
Jahn, Steffen
4
Lacey, Russell
4
Wong, IpKin Anthony
4
Brakus, J. Joško
3
Carlson, Jamie
3
Cavicchi, Alessio
3
Dias, Álvaro Lopes
3
Ermer, Beatrice
3
Kim, Jong-hyeong
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Rück, Hans R. G.
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Alonso, Abel Duarte
2
Arcodia, Charles
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Bourgeon-Renault, Dominique
2
Bruhn, Manfred
2
Cai, Liping A.
2
Farrington, Thomas
2
Finney, R. Zachary
2
Gaus, Hansjörg
2
Getz, Donald
2
Gori, Keith
2
Hermanns, Arnold
2
Kashif Hussain
2
King, Brian
2
Klaus, Philipp
2
Knobloch, Uli
2
LaTour, Michael S.
2
Larsson Mossberg, Lena
2
Le Dung
2
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Food and wine events in Europe : a stakeholder approach
15
Tourism management : research, policies, practice
15
Journal of travel and tourism marketing
13
International journal of event and festival management
12
Journal of retailing and consumer services
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
9
Journal of business research : JBR
8
Tourism management perspectives : TMP
8
Customer Experience : Forum Dienstleistungsmanagement
7
International journal of contemporary hospitality management
7
International journal of hospitality management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Sport management review
6
The journal of brand management : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
4
Journal of advertising research
4
Journal of destination marketing & management
4
Journal of hospitality marketing & management
4
Journal of marketing management : MM
4
Erlebnis- und Konsumwelten
3
European Sport management quarterly : ESMQ
3
European journal of marketing : EJM
3
Event tourism in Asian countries : challenges and prospects
3
Hospitality & Tourism : managerial perspectives & practices
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of arts management
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of vacation marketing
3
Arts marketing : an international journal ; AM
2
Asia Pacific journal of marketing and logistics
2
Handbook on brand and experience management
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
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ECONIS (ZBW)
347
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347
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Spatial authenticity and extraordinary experiences : music festivals and the everyday nature of tourism destinations
Skandalis, Alexandros
;
Banister, Emma
;
Byrom, John
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 357-370
Persistent link: https://www.econbiz.de/10014582227
Saved in:
4
Shared festival tourism experiences : the power and purpose of remembering together
Wood, Emma H.
;
Kinnunen, Maarit
;
Moss, Jonathan
;
Li, Yanning
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10014582246
Saved in:
5
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
6
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
7
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
8
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
9
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
10
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
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