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subject:"Trend"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Markenimage"
~subject:"Textilhandel"
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Markenimage
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Fashion
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7
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Alanadoly, Alshaimaa Bahgat
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Chen, Zhimin
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Chokkannan, Pradeepkumar
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Fung, Benjamin C. M.
1
Gao, Xiang
1
Kim, Sang Jin
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Ko, Eunju
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Park, Hyun Hee
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Pattusamy, Murugan
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Saripalli, Bhavani Shankar
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Asia Pacific journal of marketing and logistics
Journal of fashion marketing and management
90
Journal of retailing and consumer services
41
Journal of business research : JBR
29
Journal of global fashion marketing : JGfM
26
International journal of retail & distribution management
16
The international review of retail, distribution and consumer research
16
International journal of production economics
14
Cogent business & management
11
International journal of retail and distribution management
10
International journal of consumer studies
9
International journal of business and globalisation : IJBG
8
Young consumers : insight and ideas for responsible marketers
7
SpringerLink / Bücher
6
The journal of product & brand management
6
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
5
Fast fashion systems : theories and applications
5
Journal of Islamic marketing
5
Sustainability in fashion : a cradle to upcycle approach
5
The journal of brand management : an international journal
5
Analytical modeling research in fashion business
4
Contemporary case studies on fashion production, marketing and operations
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
European management journal
4
European retail research
4
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
4
International journal of advertising : the review of marketing communications
4
Manufacturing & service operations management : M & SOM
4
Psychology & marketing
4
South Asian journal of management : SAJM
4
Springer Series in Fashion Business
4
Australasian marketing journal
3
Electronic commerce research
3
Global business review
3
Intelligent fashion forecasting systems : models and applications
3
International business and economics research journal
3
International journal of logistics : research and applications
3
Inventi impact: retailing & consumer services
3
Journal of consumer marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
6
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
Saved in:
3
Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
Saved in:
4
Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
5
A cross-national study of apparel consumer preferences and the role of product-evaluative cues
Rahman, Osmud
;
Fung, Benjamin C. M.
;
Chen, Zhimin
;
Gao, …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 796-812
Persistent link: https://www.econbiz.de/10011791997
Saved in:
6
Examining the relationships among the brand equity dimensions : empirical evidence from fast fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
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