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subject:"Trend"
~isPartOf:"Journal of global fashion marketing : JGfM"
~subject:"Bekleidung"
~subject:"Markenimage"
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Trend
Bekleidung
Markenimage
Fashion
62
Mode
62
Consumer behaviour
39
Konsumentenverhalten
39
Bekleidungsindustrie
35
Clothing industry
35
Brand management
20
Markenführung
20
Textile distribution
19
Textilhandel
19
Luxury goods
18
Luxusgüter
18
Brand image
10
Social Web
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Social web
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Nachhaltigkeit
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Sustainability
9
Brand
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Markenartikel
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Marketing management
7
Marketingmanagement
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Film industry
6
Filmwirtschaft
6
Internet marketing
6
Nachhaltiger Konsum
6
Online-Marketing
6
Sustainable consumption
6
fashion marketing
6
Bibliometrics
5
Bibliometrie
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Clothing
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Digitalisierung
4
Digitization
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Marketing
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Metaverse
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Nachhaltige Entwicklung
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Aiello, Gaetano
1
Aycock, Murphy
1
Bayat, Farimah
1
Boman, Laura
1
Chimhundu, Ranga
1
Cho, Eunjoo
1
Dasmi, Costanza
1
Du, Bo
1
Dutta, Kirti
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Faheem Uddin Syed
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Fiore, Ann Marie
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Go, I
1
Hewage, Ganga S. Urumutta
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Ikeda, Kayo
1
Im, Hyunjoo
1
Joo, Bo Ra
1
Josiam, Bharath M.
1
Karpova, Elena
1
Kim, Eunyoung
1
Kim, Kyuree
1
Kinley, Tammy R.
1
Klucarova, Sona
1
Kniazeva, Maria
1
Kong, Eric
1
Küster, Inés
1
Lee, Garim
1
Lim, Heejin An
1
Liu, Feng
1
Macías-Mañas, María Dolores
1
Mazzoli, Valentina
1
Miao, Miao
1
Nechaeva, Olga
1
Neupane, Saugat
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Numata, Hideho
1
Phang, Ing Grace
1
Pookulangara, Sanjukta A.
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Reddy-Best, Kelly L.
1
Richards, Joseph
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Shen, Dong
1
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Published in...
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Journal of global fashion marketing : JGfM
Journal of fashion marketing and management
55
Journal of business research : JBR
16
Journal of retailing and consumer services
13
International journal of consumer studies
10
Young consumers : insight and ideas for responsible marketers
8
Cogent business & management
7
Fast fashion systems : theories and applications
5
Psychology & marketing
5
The journal of brand management : an international journal
5
Asia Pacific journal of marketing and logistics
4
International journal of business and globalisation : IJBG
4
Journal of Islamic marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The journal of product & brand management
4
Australasian marketing journal
3
International journal of retail & distribution management
3
Journal of consumer marketing
3
Journal of promotion management : JPM
3
Promoting organizational performance through 5G and agile marketing
3
Cleaner and responsible consumption
2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
Global business review
2
Intelligent fashion forecasting systems : models and applications
2
International journal of advertising : the review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of Islamic marketing : JIMA
2
Journal of promotion management : innovations in planning and applied research
2
Management : journal of contemporary management issues
2
Management decision
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
South Asian journal of management : SAJM
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer eBook Collection
2
Sustainability in fashion : a cradle to upcycle approach
2
Sustainable fashion supply chain management : from sourcing to retailing
2
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ECONIS (ZBW)
14
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14
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date (oldest first)
1
Why fashion brands enter the metaverse : exploring the motivations of fast fashion and luxury fashion brands
Kniazeva, Maria
;
Aiello, Gaetano
;
Dasmi, Costanza
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10014529954
Saved in:
2
Developing a typology of sustainable apparel consumer : an application of grounded theory
Karpova, Elena
;
Reddy-Best, Kelly L.
;
Bayat, Farimah
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 203-220
Persistent link: https://www.econbiz.de/10014530023
Saved in:
3
Handmade virtual messages to promote foreign fashion brands in Instagram
Macías-Mañas, María Dolores
;
Vila-López, Natalia
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
Saved in:
4
A fashion trend forecasting course as a gateway to career discovery
Testa, Danielle Sponder
;
Fiore, Ann Marie
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 270-285
Persistent link: https://www.econbiz.de/10014530038
Saved in:
5
Building brand attachment in China's luxury fashion industry : the role of NFT characteristics
Zhang, Liufang
;
Phang, Ing Grace
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
3
,
pp. 397-416
Persistent link: https://www.econbiz.de/10015051294
Saved in:
6
Bollywood influence on clothing selection of Indian consumers
Kinley, Tammy R.
;
Pookulangara, Sanjukta A.
;
Josiam, …
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 390-403
Persistent link: https://www.econbiz.de/10014373495
Saved in:
7
Art-derived designs promote the inconspicuous consumption of fashion bags
Wang, Manqian
;
Kim, Eunyoung
;
Du, Bo
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 263-278
Persistent link: https://www.econbiz.de/10014291553
Saved in:
8
"I like to buy pre-owned luxury fashion products" : understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers
Aycock, Murphy
;
Cho, Eunjoo
;
Kim, Kyuree
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 327-349
Persistent link: https://www.econbiz.de/10014291567
Saved in:
9
Brand equity effects on financial performance in Japanese fashion market : applying complexity theory via fsQCA
Miao, Miao
;
Go, I
;
Ikeda, Kayo
;
Numata, Hideho
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012803172
Saved in:
10
The strengths of fashion film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
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