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subject:"USA"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Konsumentenverhalten"
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USA
Konsumentenverhalten
Emotion
111
Consumer behaviour
74
United States
24
Personality psychology
18
Persönlichkeitspsychologie
18
Experiment
16
Brand image
12
Markenimage
12
Cognition
11
Kognition
11
Brand management
9
Markenführung
9
Advertising effects
8
Werbewirkung
8
Brand
7
Decision
7
Entscheidung
7
Markenartikel
7
Social behaviour
7
Social relations
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Soziale Beziehungen
7
Soziales Verhalten
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Beziehungsmarketing
5
Customer satisfaction
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Hong Kong
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Hongkong
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Intelligence
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Intelligenz
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Kundenzufriedenheit
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Relationship marketing
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Satisfaction
5
Time
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Zeit
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Zufriedenheit
5
Advertising
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China
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English
82
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Hardesty, David M.
3
Kidwell, Blair
3
Mukhopadhyay, Anirban
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Childers, Terry L.
2
Haws, Kelly L.
2
Hung, Iris W.
2
Janiszewski, Chris A.
2
Kramer, Thomas
2
Labroo, Aparna A.
2
Lastovicka, John L.
2
Lee, Angela Y.
2
Rossiter, John R.
2
Sen, Sankar
2
Septianto, Felix
2
Smeesters, Dirk
2
Valenzuela, Ana
2
Vohs, Kathleen D.
2
Williams, Patti
2
Wyer, Robert S.
2
Ahn, Hongmin
1
Allard, Thomas
1
Amir, On
1
Andrade, Eduardo B.
1
Ariely, Dan
1
Barsky, Adam
1
Blair, Sean
1
Blocker, Christopher P.
1
Bloom, Paul N.
1
Boeuf, Benjamin
1
Botti, Simona
1
Carroll, Ryall
1
Castaño, Raquel
1
Chang, Hannah H.
1
Chang, Qing
1
Chen, Ming
1
Chien, Charles S.
1
Coleman, Nicole Verrochi
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Marketing letters : a journal of research in marketing
Journal of business research : JBR
155
Journal of retailing and consumer services
127
International journal of hospitality management
83
Psychology & marketing
58
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Tourism management : research, policies, practice
39
Journal of hospitality marketing & management
35
Journal of travel and tourism marketing
34
The journal of product & brand management
34
The journal of brand management : an international journal
33
The journal of services marketing
33
European journal of marketing : EJM
32
International journal of consumer studies
30
International journal of contemporary hospitality management
27
Journal of marketing research : JMR
27
Journal of business ethics : JOBE
24
European journal of marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of marketing communications
23
Academy of Management journal : AMJ
22
Journal of consumer behaviour : an international research review
22
The service industries journal
22
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
20
Tourism management perspectives : TMP
20
Journal of marketing management : MM
18
International journal of advertising : the review of marketing communications
17
Asia Pacific journal of marketing and logistics
16
Journal of behavioral decision making
16
Journal of promotion management : innovations in planning and applied research
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of consumer research : JCR ; an interdisciplinary journal
15
Journal of customer behaviour
15
Journal of economic psychology : research in economic psychology and behavioral economics
15
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
15
The international review of retail, distribution and consumer research
15
The journal of consumer marketing
15
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ECONIS (ZBW)
82
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1
Does it pay off to smile even it is not authentic? : customers’ involvement and the effectiveness of authentic emotional displays
Olk, Stephan
;
Tscheulin, Dieter K.
;
Lindenmeier, Jörg
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 247-260
Persistent link: https://www.econbiz.de/10012548488
Saved in:
2
Sentiment deviations in responses to movie trailers across social media platforms
Hu, Ye
;
Chen, Ming
;
Hui, Sam
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10014334068
Saved in:
3
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
4
Consumer responses toward symmetric versus asymmetric facial expression emojis
Hewage, Ganga S. Urumutta
;
Liu, Yue
;
Wang, Ze
;
Mao, Huifang
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 219-230
Persistent link: https://www.econbiz.de/10012548472
Saved in:
5
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
6
Drug influences on consumer judgments : emerging insights and research opportunities from the intersection of pharmacology and psychology
Durso, Geoffrey R. O.
;
Haws, Kelly L.
;
Way, Baldwin M.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 19-23
Persistent link: https://www.econbiz.de/10012229469
Saved in:
7
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
8
Place the good after the bad : effects of emotional shifts on consumer memory
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10011820292
Saved in:
9
When being in a positive mood increases choice deferral
Etkin, Jordan
;
Pocheptsova Ghosh, Anastasiya
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 208-225
Persistent link: https://www.econbiz.de/10011883892
Saved in:
10
Emotional ability and associative learning : how experiencing and reasoning about emotions impacts evaluative conditioning
Hasford, Jonathan
;
Kidwell, Blair
;
Hardesty, David M.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011951049
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