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subject:"USA"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Advertising effects"
~subject:"Basketball"
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USA
Advertising effects
Basketball
Sport event
76
Sportveranstaltung
76
Sportmarketing
45
Sports marketing
45
Consumer behaviour
33
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33
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Kang, Joon Ho
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Larkin, Ben
2
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1
Ballouli, Khalid
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1
Bennett, Gregg
1
Blaszka, Matthew
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of sports economics
34
International journal of sport management and marketing : IJSMM
23
Journal of sport management : the official journal of the North American Society of Sport Management
15
International journal of sports marketing & sponsorship
12
Sport management review
7
Applied economics
5
Journal of advertising research
5
Journal of business research : JBR
5
European Sport management quarterly : ESMQ
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport finance
4
Journal of promotion management : JPM
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of services and operations management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Managing service quality : MSQ ; an international journal
3
Asia Pacific journal of marketing and logistics
2
Asian economic policy review : AEPR
2
Contemporary economic policy : a journal of Western Economic Association International
2
Discussion paper series / IZA
2
Hamburg contemporary economic discussions
2
Journal of consumer behaviour : an international research review
2
Journal of nonprofit & public sector marketing
2
New horizons in the economics of sport
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Southern economic journal
2
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
2
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
2
Working paper / National Bureau of Economic Research, Inc.
2
Working papers / Department of Economics, West Virginia University
2
Advances in business and management forecasting
1
Advertising and violence : concepts and perspectives
1
Applied financial economics letters
1
CESR-Schaeffer Working Paper
1
California management review
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Contemporary accounting research : a journal of the Canadian Academic Accounting Association
1
Corporate finance : Finanzierung, Kapitalmarkt, Bewertung, Mergers & Acquisitions
1
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ECONIS (ZBW)
27
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1
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
2
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
3
Examining consumer perceptions of demand-based ticket pricing in sport
Shapiro, Stephen L.
;
Drayer, Joris
;
Dwyer, Brendan
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10011508551
Saved in:
4
Differentiating mass participant sport event consumers : traditional versus non-traditional events
Buning, Richard J.
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10011508553
Saved in:
5
Effects of sport event satisfaction on team identification and revisit intent
Lee, Joon Sung
;
Kang, Joon Ho
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 225-234
Persistent link: https://www.econbiz.de/10011415233
Saved in:
6
Price elasticity of ticket demand in the professional basketball league in Japan : a case study of simulating ticket purchase rates using conjoint analysis
Ninomiya, Hiroaki
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 246-257
Persistent link: https://www.econbiz.de/10011415252
Saved in:
7
Foreign Corrupt Practices Act cases impact sport marketing strategies
Dodds, Mark A.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 258-260
Persistent link: https://www.econbiz.de/10011415253
Saved in:
8
An examination of constraints and motivators as predictors of sport media consumption substitution intention
Larkin, Ben
;
Fink, Janet S.
;
Trail, Galen T.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011372408
Saved in:
9
An examination of fantasy sport participation motives and substitution versus attendance intention
Larkin, Ben
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011304054
Saved in:
10
Identifying key market demand factors associated with high school basketball tournaments
Cianfrone, Beth A.
;
Zhang, Xiaohe
;
Pitts, Brenda G.
; …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10011304059
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