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subject:"United States"
~accessRights:"restricted"
~isPartOf:"Services marketing quarterly"
~subject:"Marketing"
~subject:"Services marketing"
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United States
Marketing
Services marketing
Dienstleistung
12
Services
12
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9
Service industry
9
Consumer behaviour
5
Konsumentenverhalten
5
Dienstleistungsqualität
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Service quality
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Customer satisfaction
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Dienstleistungsmarketing
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Kundenzufriedenheit
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Service-Dominant Logic
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Service-dominant logic
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Betriebliche Wertschöpfung
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Brand management
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Bundling strategy
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Dienstleistungshandel
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Dienstleistungsmanagement
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Bebko, Charlene
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Bhanja, Nivedita
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Koku, P. Sergius
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Mangleburg, Tamara
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Savas-Hall, Selen
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Saxena, Garima
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Sciulli, Lisa M.
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Services marketing quarterly
SpringerLink / Bücher
27
Springer eBook Collection / Business and Economics
13
Fokus Dienstleistungsmarketing
8
The journal of services marketing
6
The service industries journal
4
Journal of business research : JBR
3
A Research Agenda for Service Marketing
2
Applied Marketing Science / Angewandte Marketingforschung
2
Dienstleistungsmanagement, Dienstleistungsmarketing
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of operations management
2
Journal of retailing and consumer services
2
Journal of service research
2
Journal of the European Economic Association : JEEA
2
Meffert Marketing Edition
2
Nomos eLibrary / Wirtschaft
2
Research
2
Working paper / National Bureau of Economic Research, Inc.
2
American economic journal
1
Basler Schriften zum Marketing
1
Business-to-Business-Marketing
1
De Gruyter Studium
1
Discussion paper / Centre for Economic Policy Research
1
European journal of marketing
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Focus Dienstleistungsmarketing
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Global perspectives on service science: Japan
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Inventi impact: service sector
1
Journal of air transport management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Revisiting the past to understand the current debates on service-dominant logic
Bhanja, Nivedita
;
Saxena, Garima
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 240-255
Persistent link: https://www.econbiz.de/10013178038
Saved in:
2
The influence of service brand perceptions and ideals on consumption intentions
Sciulli, Lisa M.
;
Bebko, Charlene
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 38-56
Persistent link: https://www.econbiz.de/10012607282
Saved in:
3
Consumers' perception of service newness and its marketing implications
Savas-Hall, Selen
;
Koku, P. Sergius
;
Mangleburg, Tamara
- In:
Services marketing quarterly
41
(
2020
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10012179200
Saved in:
4
Examination of credence and noncredence service advertisement strategies in the United States and India
Utkarsh
- In:
Services marketing quarterly
39
(
2018
)
3
,
pp. 240-259
Persistent link: https://www.econbiz.de/10011940199
Saved in:
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