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subject:"United States"
~isPartOf:"Connected marketing : the viral, buzz and word of mouth revolution"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject_exact:"Search engine marketing"
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United States
Internet marketing
125
Online-Marketing
125
Social Web
78
Social web
78
Consumer behaviour
75
Konsumentenverhalten
75
Advertising effects
41
Werbewirkung
41
Advertising
35
Werbung
35
Brand management
32
Markenführung
32
Beziehungsmarketing
28
Relationship marketing
28
social media
20
Viral marketing
19
Virales Marketing
19
Brand image
18
Markenimage
18
E-commerce
17
Electronic Commerce
17
Social Media
15
Online retailing
13
Online-Handel
13
Marketing management
11
Marketingmanagement
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purchase intention
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Alhajj, Reda
1
Amoroso, Donald L.
1
Beard, Fred K.
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Becerra, Enrique P.
1
Cakim, Idil
1
Duane, Aidan M.
1
Feng, Yang
1
Keshavarz, Fatemeh
1
Kirby, Justin
1
Korgaonkar, Pradeep K.
1
Kung, Mabel T.
1
Laurie, Sally
1
Mortimer, Kathleen
1
Ogawa, Mikako
1
Rachdi, Btissam
1
Silverblatt, Ronnie
1
Waheed, Ayeshaa Abdul
1
Xie, Quan
1
Xue, Fei
1
Zhang, Yi
1
Zhou, Lijie
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Connected marketing : the viral, buzz and word of mouth revolution
International journal of e-business research : an official publication of the Information Resources Management Association
Journal of promotion management : innovations in planning and applied research
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic marketing and retailing : IJEMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of travel and tourism marketing
6
MIT sloan management review
6
Cases on strategic social media utilization in the nonprofit sector
5
Internet advertising : theory and research
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
NBER working paper series
5
Business horizons
4
Information systems research : ISR
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
The Routledge companion to advertising and promotional culture
4
The journal of consumer marketing
4
Working paper / National Bureau of Economic Research, Inc.
4
Advertising, promotion, and new media
3
Health marketing quarterly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of internet commerce
3
Journal of marketing communications
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : JPM
3
The journal of product & brand management
3
American economic journal : a journal of the American Economic Association
2
American economic review
2
CESifo working papers
2
Contemporary research in e-marketing ; 2
2
Crowdfunding : the corporate era
2
Discussion paper / Centre for Economic Policy Research
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ECONIS (ZBW)
10
Showing
1
-
10
of
10
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articles prioritized
date (newest first)
date (oldest first)
1
Social information in Facebook news feed ads : effects of personal relevance and brand familiarity
Xue, Fei
;
Zhou, Lijie
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
Saved in:
2
Has advertising lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
3
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
4
Review spam detection by highlighting potential spammers and diminishing their effect
Keshavarz, Fatemeh
;
Waheed, Ayeshaa Abdul
;
Rachdi, Btissam
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 54-76
Persistent link: https://www.econbiz.de/10011809215
Saved in:
5
Comparing mobile and Internet adoption factors of loyalty and satisfaction with online shopping consumers
Amoroso, Donald L.
;
Ogawa, Mikako
- In:
International journal of e-business research : an …
9
(
2013
)
2
,
pp. 24-45
Persistent link: https://www.econbiz.de/10009793135
Saved in:
6
Special issue on Smart Mobile Media Services (SMMS)
Duane, Aidan M.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009580692
Saved in:
7
Creating competitive markets for small businesses with new media and e-business strategy
Kung, Mabel T.
;
Zhang, Yi
- In:
International journal of e-business research : an …
7
(
2011
)
4
,
pp. 31-49
Persistent link: https://www.econbiz.de/10009405740
Saved in:
8
The Hispanic view of e-mail, popup, and banner advertising
Korgaonkar, Pradeep K.
;
Silverblatt, Ronnie
;
Becerra, …
- In:
International journal of e-business research : an …
6
(
2010
)
2
,
pp. 45-58
Persistent link: https://www.econbiz.de/10003977143
Saved in:
9
Viral marketing
Kirby, Justin
- In:
Connected marketing : the viral, buzz and word of mouth …
,
(pp. 87-106)
.
2007
Persistent link: https://www.econbiz.de/10003845096
Saved in:
10
Online opinion leaders : a predictive guide for viral marketing campaigns
Cakim, Idil
- In:
Connected marketing : the viral, buzz and word of mouth …
,
(pp. 107-118)
.
2007
Persistent link: https://www.econbiz.de/10003845123
Saved in:
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