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subject:"United States"
~isPartOf:"Journal of business research : JBR"
~subject:"Electronic Commerce"
~subject:"Werbung"
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Search: subject_exact:"Search engine marketing"
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United States
Electronic Commerce
Werbung
Internet marketing
309
Online-Marketing
309
Consumer behaviour
183
Konsumentenverhalten
183
Social Web
183
Social web
183
Brand management
81
Markenführung
81
Viral marketing
72
Virales Marketing
72
Social media
71
Online retailing
68
Online-Handel
68
Beziehungsmarketing
64
Relationship marketing
64
Brand image
49
Markenimage
49
Advertising effects
48
Werbewirkung
48
Advertising
40
Brand
37
E-commerce
35
Markenartikel
34
Customer integration
28
Kundenintegration
28
Luxury goods
27
Luxusgüter
27
Marketing management
24
Marketingmanagement
24
Social network
17
Soziales Netzwerk
17
Social media marketing
15
Website
15
Internet
14
Confidence
12
Customer satisfaction
12
Digital marketing
12
Einzelhandel
12
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70
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Article
77
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Article in journal
77
Aufsatz in Zeitschrift
77
Language
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English
77
Author
All
Choi, Jeonghye
3
Dwivedi, Yogesh Kumar
3
Behl, Abhishek
2
Bigné Alcañiz, J. Enrique
2
Choi, Yung Kyun
2
Cui, Geng
2
Jang, Sungha
2
Kim, Alex Jiyoung
2
Kim, Jooyoung
2
Peng, Ling
2
Quach, Sara
2
Thaichon, Park
2
Uribe, Rodrigo
2
Yoon, Sukki
2
Agarwal, Manoj Kumar
1
Ahn, Sun Joo
1
Alavi, Sascha
1
Alcañiz, Mariano
1
Alden, Dana
1
Ammi, Chantal
1
Ashaduzzaman, Md.
1
Assaf, A. Georges
1
Baalbaki, Sally
1
Bala, Pradip Kumar
1
Balakrishnan, Janarthanan
1
Ballestar, María Teresa
1
Banerjee, Somnath
1
Bargoni, Augusto
1
Baudier, Patricia
1
Baumann, Chris
1
Belhadi, Amine
1
Bellman, Steven
1
Benkhati, Imane
1
Berg, Hanna
1
Bernritter, Stefan F.
1
Bhardwaj, Pradeep
1
Bijmolt, Tammo H. A.
1
Bogomolova, Svetlana
1
Bonnici, Joseph
1
Botella-Carrubi, Dolores
1
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Published in...
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Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
83
International journal of advertising : the review of marketing communications
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Journal of retailing and consumer services
57
International journal of electronic marketing and retailing : IJEMR
44
Journal of marketing communications
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Journal of advertising research
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Management science : journal of the Institute for Operations Research and the Management Sciences
39
Journal of promotion management : innovations in planning and applied research
37
International journal of advertising : the quarterly review of marketing communications
33
Information systems research : ISR
31
Journal of management information systems : JMIS
30
Journal of internet commerce
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Electronic commerce research
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
SpringerLink / Bücher
24
Journal of marketing research : JMR
23
International journal of hospitality management
21
Journal of promotion management : JPM
21
International journal of e-business research : an official publication of the Information Resources Management Association
19
Technological forecasting & social change : an international journal
19
International journal of business information systems : IJBIS
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
Journal of travel and tourism marketing
18
Psychology & marketing
18
European journal of operational research : EJOR
17
International journal of technology marketing : IJTMkt
17
Journal of electronic commerce research : JECR
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of electronic commerce : IJEC
16
Journal of marketing
16
Electronic commerce research and applications
15
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
15
Quantitative marketing and economics : QME
15
CESifo working papers
14
Cogent business & management
14
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ECONIS (ZBW)
77
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77
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
3
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
4
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
5
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
6
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
7
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
8
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
9
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
10
Curbing texting & driving with advertising co-creation
Naletelich, Kelly
;
Ketron, Seth
;
Gelves, J. Alejandro
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534252
Saved in:
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