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subject:"United States"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Age group"
~subject:"Salespeople"
~subject:"Werbung"
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United States
Age group
Salespeople
Werbung
Sales promotion
19
Verkaufsförderung
19
Marketing management
10
Marketingmanagement
10
Consumer behaviour
6
Konsumentenverhalten
6
Verkaufspersonal
5
Advertising
4
Advertising effects
4
Werbewirkung
4
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3
USA
3
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sales-marketing interface
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advertising effectiveness
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sales promotion
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Badrinarayanan, Vishag
1
Barone, Michael J.
1
DeCarlo, Thomas E.
1
Grimmer, Martin
1
Hulland, John
1
Hyllegard, Karen H.
1
Kanso, Ali
1
Lam, Son K.
1
Laverie, Debra A.
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LeBlanc, H. Paul
1
Liu, Fang
1
Nelson, Richard
1
Ogle, Jennifer Paff
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Palmatier, Robert W.
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Quach, Sara
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Rauschnabel, Philipp A.
1
Sleep, Stefan
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Spreer, Philipp
1
Surachartkumtonkun, Jiraporn
1
Thaichon, Park
1
Weaven, Scott
1
Woolley, Meghann
1
Xie, Guang-Xin
1
Yan, Ruoh-nan
1
Yousaf, Salman
1
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Journal of marketing communications
The journal of personal selling & sales management : JPSSM
Journal of retailing and consumer services
12
Journal of business research : JBR
11
Journal of promotion management : JPM
9
Journal of retailing
8
Journal of marketing research : JMR
6
Working paper / National Bureau of Economic Research, Inc.
6
American journal of agricultural economics
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of economic issues : IJEI
5
Journal of advertising research
4
Journal of marketing
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
Report / Marketing Science Institute
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Agricultural and resource economics review : ARER
3
European journal of marketing : EJM
3
European journal of operational research : EJOR
3
International journal of sport management and marketing : IJSMM
3
Journal of the Operational Research Society : OR
3
Marketing letters : a journal of research in marketing
3
NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
The journal of business & industrial marketing
3
Vision : the journal of business perspective
3
Business Guides on the Go
2
CUDARE working paper series
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of industrial organization
2
International journal of logistics : research and applications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of business-to-business marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Report / Marketing Science Institute / Marketing Science Institute
2
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ECONIS (ZBW)
10
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1
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
2
The sales-marketing integration gap : a social identity approach
Sleep, Stefan
;
Lam, Son K.
;
Hulland, John
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
4
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
Saved in:
3
Hybrid sales structures in the age of e-commerce
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Quach, Sara
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
3
,
pp. 277-302
Persistent link: https://www.econbiz.de/10011963025
Saved in:
4
Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
Saved in:
5
Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
Saved in:
6
Selling with technology : understanding the resistance to mobile sales assistant use in retailing
Spreer, Philipp
;
Rauschnabel, Philipp A.
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
3
,
pp. 240-263
Persistent link: https://www.econbiz.de/10011565542
Saved in:
7
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
8
The interactive effects of sales presentation, suspicion, and positive mood on salesperson evaluations and purchase intentions
DeCarlo, Thomas E.
;
Barone, Michael J.
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10009717204
Saved in:
9
Brand advocacy and sales effort by retail salespeople : antecedents and influence of identification with manufacturers' brands
Badrinarayanan, Vishag
;
Laverie, Debra A.
- In:
The journal of personal selling & sales management : JPSSM
31
(
2011
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10009127298
Saved in:
10
The impact of message and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel
Yan, Ruoh-nan
;
Ogle, Jennifer Paff
;
Hyllegard, Karen H.
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 203-224
Persistent link: https://www.econbiz.de/10008650938
Saved in:
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