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subject:"United States"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Marketingmanagement"
~subject:"Theory"
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United States
Marketingmanagement
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Sales promotion
15
Verkaufsförderung
15
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6
Konsumentenverhalten
6
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5
Pricing strategy
5
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Vertriebsweg
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1997-2004
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Arnold, Mark J.
1
Baehre, Sven
1
Laporte, Sandra
1
Laurent, Gilles
1
Lee, Nick
1
Magnusson, Peter
1
O'Dwyer, Michele
1
O'Malley, Lisa
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Soethoudt, Han
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Westjohn, Stanford A.
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Journal of the Academy of Marketing Science
Journal of business research : JBR
13
Journal of promotion management : JPM
13
Journal of marketing research : JMR
10
Journal of retailing and consumer services
9
Journal of retailing
8
Journal of marketing communications
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Working paper / National Bureau of Economic Research, Inc.
7
American journal of agricultural economics
6
Quantitative marketing and economics : QME
6
European journal of operational research : EJOR
5
Gabler Edition Wissenschaft
5
Journal of marketing
5
International journal of economic issues : IJEI
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Operational Research Society : OR
4
The journal of personal selling & sales management : JPSSM
4
Agricultural and resource economics review : ARER
3
Company and customer relations
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of industrial organization
3
International journal of production economics
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
Psychology & marketing
3
Report / Marketing Science Institute
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Vision : the journal of business perspective
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
CESifo working papers
2
CUDARE working paper series
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
ERIM report series research in management
2
European journal of marketing : EJM
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ECONIS (ZBW)
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1
The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10012819741
Saved in:
2
More prizes are not always more attractive : factors increasing prospective sweepstakes participants' sensitivity to the number of prizes
Laporte, Sandra
;
Laurent, Gilles
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011287120
Saved in:
3
Sales promotions and channel coordination
Wierenga, Berend
;
Soethoudt, Han
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
3
,
pp. 383-397
Persistent link: https://www.econbiz.de/10003986401
Saved in:
4
Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
Saved in:
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