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subject:"United States"
~isPartOf:"Psychology & marketing"
~subject:"Advertising"
~subject:"Beziehungsmarketing"
~subject:"Salespeople"
~subject:"Theorie"
~subject:"Werbung"
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United States
Advertising
Beziehungsmarketing
Salespeople
Theorie
Werbung
Sales promotion
16
Verkaufsförderung
16
Consumer behaviour
13
Konsumentenverhalten
13
Rabatt
5
Rebate
5
Advertising effects
3
Preismanagement
3
Pricing strategy
3
USA
3
Werbewirkung
3
Einzelhandel
2
Low-cost strategy
2
Niedrigpreisstrategie
2
Prospect Theory
2
Prospect theory
2
Retail trade
2
Selling
2
Verkauf
2
Audioprodukt
1
Brand image
1
Consumer electronics industry
1
Cost-benefit analysis
1
Customer satisfaction
1
Customer service
1
Damenbekleidung
1
Discounting
1
Diskontierung
1
Emotion
1
Experiment
1
France
1
Frankreich
1
Frauen
1
Gesundheit
1
Health
1
Home audio product
1
Intertemporal choice
1
Intertemporale Entscheidung
1
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English
4
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Choi, Sungchul
1
Delgado-Ballester, Elena
1
Deng, Huixin
1
Ha, Young
1
Jin, Liyin
1
Kim, Moontae
1
Lennon, Sharron J.
1
Palazon, Mariola
1
Stanyer, Mike
1
Xu, Qian
1
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Psychology & marketing
Journal of retailing and consumer services
22
Journal of business research : JBR
18
Journal of marketing research : JMR
13
Journal of retailing
13
Journal of promotion management : JPM
11
Journal of marketing
9
Journal of promotion management : innovations in planning and applied research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Working paper / National Bureau of Economic Research, Inc.
7
American journal of agricultural economics
6
European journal of operational research : EJOR
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing communications
6
Journal of the Academy of Marketing Science
6
Marketing letters : a journal of research in marketing
6
European journal of marketing : EJM
5
Gabler Edition Wissenschaft
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of economic issues : IJEI
5
Journal of advertising research
5
Journal of the Operational Research Society : OR
5
Marketing : ZFP ; journal of research and management
5
Quantitative marketing and economics : QME
5
The journal of personal selling & sales management : JPSSM
5
International journal of production economics
4
International journal of retail & distribution management
4
Report / Marketing Science Institute
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
SpringerLink / Bücher
4
Vision : the journal of business perspective
4
Agricultural and resource economics review : ARER
3
CUDARE working paper series
3
Company and customer relations
3
International journal of industrial organization
3
International journal of sport management and marketing : IJSMM
3
Journal of business-to-business marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
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ECONIS (ZBW)
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"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin
;
Jin, Liyin
;
Xu, Qian
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
Saved in:
2
Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Choi, Sungchul
;
Stanyer, Mike
;
Kim, Moontae
- In:
Psychology & marketing
27
(
2010
)
8
,
pp. 766-779
Persistent link: https://www.econbiz.de/10003997660
Saved in:
3
Online visual merchandising (VMD) cues and consumer pleasure and arousal : purchasing versus browsing situation
Ha, Young
;
Lennon, Sharron J.
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 141-165
Persistent link: https://www.econbiz.de/10003945273
Saved in:
4
Effectiveness of price discounts and premium promotions
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
Psychology & marketing
26
(
2009
)
12
,
pp. 1108-1129
Persistent link: https://www.econbiz.de/10003917061
Saved in:
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