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subject:"United States"
~person:"Aalberts, Robert J."
~person:"Bove, Liliana L."
~person:"Fan, Ying"
~person:"Grewal, Dhruv"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Web-Marketing"
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United States
Beziehungsmarketing
Internet marketing
23
Online-Marketing
23
Social Web
11
Social web
11
Consumer behaviour
8
Konsumentenverhalten
8
Relationship marketing
6
USA
6
Advertising
5
Advertising effects
5
Werbewirkung
5
Werbung
5
Dienstleistungsqualität
4
Online retailing
4
Online-Handel
4
Service quality
4
Beschwerdemanagement
3
Complaint management
3
Customer satisfaction
3
Kundenzufriedenheit
3
Marketing
3
Social media
3
Viral marketing
3
Virales Marketing
3
Air pollution
2
Automotive industry
2
Corporate reputation
2
Customer integration
2
Customer service
2
Data Mining
2
Data mining
2
Deutsch
2
Diesel engine
2
Diesel fuel
2
Dieselkraftstoff
2
Dieselmotor
2
Digitalisierung
2
Digitization
2
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English
12
Author
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Aalberts, Robert J.
Bove, Liliana L.
Fan, Ying
Grewal, Dhruv
Harrigan, Paul
11
Hollebeek, Linda D.
8
Tucker, Catherine
8
Conduit, Jodie
7
Karjaluoto, Heikki
7
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ratten, Vanessa
7
Thaichon, Park
7
Ahuja, Vandana
6
Malthouse, Edward C.
6
Rita, Paulo
6
Theobald, Elke
6
Alavi, Shirin
5
Bilgihan, Anil
5
Choi, Yung Kyun
5
Goldfarb, Avi
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Milne, George R.
5
Schumann, Jan Hendrik
5
Weaven, Scott
5
Agnihotri, Raj
4
Bachmann, Ruediger
4
Bilro, Ricardo Godinho
4
Bright, Laura F.
4
Brodie, Roderick J.
4
Calder, Bobby J.
4
Carlson, Jamie
4
Chaffey, Dave
4
Dessart, Laurence
4
Dwivedi, Yogesh Kumar
4
Ehrlich, Gabriel
4
Filieri, Raffaele
4
Haenlein, Michael
4
Hajli, Nick
4
Halligan, Brian
4
Ivens, Björn Sven
4
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Journal of current issues and research in advertising : JCIRA
2
Journal of the Academy of Marketing Science
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of services and operations management
1
Journal of marketing
1
Journal of marketing research
1
Journal of the European Economic Association : JEEA
1
Social and environmental issues in advertising
1
Working paper / National Bureau of Economic Research, Inc.
1
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ECONIS (ZBW)
12
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Firms and collective reputation : a study of the Volkswagen emissions scandal
Bachmann, Ruediger
;
Ehrlich, Gabriel
;
Fan, Ying
;
Ruzic, …
- In:
Journal of the European Economic Association : JEEA
21
(
2023
)
2
,
pp. 484-525
Persistent link: https://www.econbiz.de/10014316817
Saved in:
3
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
4
Firms and collective reputation : a study of the Volkswagen emissions scandal
Bachmann, Ruediger
;
Ehrlich, Gabriel
;
Fan, Ying
;
Ruzic, …
-
2019
Persistent link: https://www.econbiz.de/10012099410
Saved in:
5
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
6
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
Social and environmental issues in advertising
,
(pp. 149-165)
.
2017
Persistent link: https://www.econbiz.de/10011591401
Saved in:
7
Service recovery strategies using social media sites
Fan, Ying
;
Niu, Run H.
- In:
International journal of services and operations management
28
(
2017
)
4
,
pp. 540-563
Persistent link: https://www.econbiz.de/10011860881
Saved in:
8
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
9
To tweet or not to tweet? : exploring the effectiveness of service recovery strategies using social media
Fan, Ying
;
Niu, Run Hong
- In:
International journal of operations & production …
36
(
2016
)
9
,
pp. 1014-1036
Persistent link: https://www.econbiz.de/10011566440
Saved in:
10
Legal and ethical challenges of online behavioral targeting in advertising
Nill, Alexander F.
;
Aalberts, Robert J.
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 126-146
Persistent link: https://www.econbiz.de/10010383930
Saved in:
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