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subject:"United States"
~subject:"Brand management"
~subject:"Deutschland"
~subject:"Marketing"
~subject:"Theory"
~type_genre:"Sammelwerk"
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United States
Brand management
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ECONIS (ZBW)
13
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Angewandte Sportökonomie des 21. Jahrhunderts : wesentliche Aspekte des Sportmanagements aus Expertensicht
Nowak, Gerhard
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012040334
Saved in:
2
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
3
Private label management
Nies, Salome
-
2009
Persistent link: https://www.econbiz.de/10003965284
Saved in:
4
Special issue on promotion through consumer information on food product credence attributes
Kaiser, Harry M.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10008859488
Saved in:
5
Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
Saved in:
6
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
7
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
8
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
Saved in:
9
Economics of commodity promotion programs : lessons from California
Kaiser, Harry M.
(
ed.
);
Alston, Julian Mark
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002421312
Saved in:
10
Handbuch Couponing
Hartmann, Wolfgang
(
ed.
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001732390
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