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subject:"United States"
~subject:"Deutschland"
~subject:"Marketing"
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Search: subject_exact:"Merchandising"
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United States
Deutschland
Marketing
Sales promotion
1,919
Verkaufsförderung
1,919
Konsumentenverhalten
831
Consumer behaviour
830
Preismanagement
318
Pricing strategy
318
Einzelhandel
290
Retail trade
282
Theorie
204
Theory
204
Advertising effects
175
Werbewirkung
175
Marketingmanagement
174
Marketing management
168
USA
155
Beziehungsmarketing
154
Relationship marketing
154
Advertising
141
Werbung
141
Brand management
126
Markenführung
126
Germany
125
Online retailing
119
Online-Handel
119
Online-Marketing
116
Internet marketing
115
Verkauf
114
Selling
112
Rabatt
104
Rebate
103
Salespeople
96
Verkaufspersonal
96
Merchandising
91
Ladengestaltung
84
Store design
84
Low-cost strategy
77
Niedrigpreisstrategie
77
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72
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43
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Article
197
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173
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3
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Article in journal
158
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47
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47
Aufsatz im Buch
40
Book section
40
Hochschulschrift
34
Arbeitspapier
31
Thesis
31
Working Paper
31
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8
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8
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Ratgeber
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3
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1
Amtsdruckschrift
1
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1
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1
Bibliography included
1
Checkliste
1
Collection of articles written by one author
1
Conference paper
1
Conference proceedings
1
Elektronischer Datenträger
1
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1
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1
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1
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Language
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English
261
German
105
Undetermined
6
French
1
Author
All
Görtz, Gunnar
8
Kaiser, Harry M.
7
Bauer, Hans H.
6
Chandon, Pierre
5
Gómez, Miguel I.
5
Loy, Jens-Peter
4
Richards, Timothy J.
4
Rudanko, Leena
4
Zettelmeyer, Florian
4
Alston, Julian Mark
3
Ballensiefen, Benjamin
3
Becker, Tilman
3
Bradlow, Eric
3
Busse, Meghan R.
3
Böll, Karin
3
Gourio, Francois
3
Günter, Tobias Maria
3
Hutchinson, J. W.
3
Johnson, Jeff S.
3
Klapper, Daniel
3
Malshe, Avinash
3
Mullin, Roddy
3
Nies, Salome
3
Pepels, Werner
3
Sheridan, Marcus
3
Talukdar, Debabrata
3
Wiebach, Nicole
3
Adefulu, Adesoga
2
Ailawadi, Kusum L.
2
Avdulaj, Jonida
2
Benner, Eckhard
2
Block, Martin P.
2
Bogomolova, Svetlana
2
Brown, Mark G.
2
Chevalier, Judith A.
2
Dave, Dhaval
2
Diamond, Ellen
2
Diamond, Jay
2
Diels, Jana Luisa
2
Dong, Diansheng
2
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Berliner Wissenschafts-Verlag
2
Economic Research Service, Department of Agriculture
2
Institut für Betriebswirtschaft <Braunschweig>
2
Université Paris-Dauphine (Paris IX)
2
AMACOM
1
Anhörung zum Aktionsprogramm Ökolandbau <2001, Braunschweig>
1
Centre for International Economic Studies
1
Econometrisch Instituut <Rotterdam>
1
Facultad de Ciencias Económicas y Sociales, Universidad Nacional de Mar del Plata
1
Forum Berufsbildung
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Institut für Finanz- und Aktuarwissenschaften <Ulm>
1
National Bureau of Economic Research
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
The Nielsen Company (Germany)
1
Universität Hohenheim / Institut für Agrarpolitik und Landwirtschaftliche Marktlehre
1
Universität Ulm
1
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Published in...
All
Journal of retailing and consumer services
10
SpringerLink / Bücher
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
6
American journal of agricultural economics
5
Journal of promotion management : JPM
5
Journal of retailing
5
Journal of business research : JBR
4
Journal of promotion management : innovations in planning and applied research
4
Agricultural and resource economics review : ARER
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of marketing research : JMR
3
Journal of the Academy of Marketing Science
3
NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
Psychology & marketing
3
Reihe: Management-Know-how / M : praxisnah und aktuell
3
Report / Marketing Science Institute
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Vision : the journal of business perspective
3
Acta Universitatis Danubius / Oeconomica
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Economics Papers from University Paris Dauphine
2
European journal of marketing : EJM
2
European research studies
2
Faculty & research / Insead : working paper series
2
Farmer Cooperative Research Report (FCRR)
2
Handelsforschung
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Inventi impact: retailing & consumer services
2
Journal of business-to-business marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of food products marketing
2
Journal of marketing
2
Journal of marketing communications
2
Journal of the Operational Research Society : OR
2
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
2
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Source
All
ECONIS (ZBW)
358
USB Cologne (EcoSocSci)
9
RePEc
5
BASE
1
Showing
31
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of
373
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31
Essays in industrial organization
Kuhlmann, Raphael
-
2020
Persistent link: https://www.econbiz.de/10012586154
Saved in:
32
Promotional allowances
Lumø, Teis Lunde
;
Ulsaker, Simen Aardal
-
2016
Persistent link: https://www.econbiz.de/10011576203
Saved in:
33
Visual Merchandising - A Smart Model
Y, Hemantha
-
2015
Persistent link: https://www.econbiz.de/10013028197
Saved in:
34
Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.
;
Brink, Kyle E.
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
Saved in:
35
Angewandte Sportökonomie des 21. Jahrhunderts : wesentliche Aspekte des Sportmanagements aus Expertensicht
Nowak, Gerhard
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012040334
Saved in:
36
The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro
;
Navarro, Angeles
;
Mukherji, Prokriti
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
Saved in:
37
Interfacing and customer-facing : sales and marketing selling centers
Johnson, Jeff S.
;
Matthes, Joseph M.
;
Friend, Scott B.
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 41-56
Persistent link: https://www.econbiz.de/10012004135
Saved in:
38
Is online multiple-stores cooperative promotion better than single-store promotion? : misprediction from evaluation mode
Yang, Lu
;
Huang, Yunhui
;
Ho, Yi-Chun
;
Lin, Zhijie
- In:
Information & management : the internat. journal of …
56
(
2019
)
7
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012109445
Saved in:
39
Non-price sales promotion impact and moderator role
Jones, Joseph M.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 861-889
Persistent link: https://www.econbiz.de/10012179072
Saved in:
40
Measuring the effectiveness of promotional mix and its effect on the market share in the Jordanian communication companies
Bashabsheh, Amin Ayed Nahar
- In:
International economics & finance journal : (IEFJ)
14
(
2019
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10012428931
Saved in:
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