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subject:"United States"
~subject:"Marketingmanagement"
~subject:"Zielgruppe"
~type:"article"
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Search: subject_exact:"Segmented markets"
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United States
Marketingmanagement
Zielgruppe
Market segmentation
1,847
Marktsegmentierung
1,847
Consumer behaviour
505
Konsumentenverhalten
505
Theory
287
Theorie
286
Marketing management
195
Target group
161
USA
157
Cluster analysis
129
Clusteranalyse
129
market segmentation
128
Beziehungsmarketing
118
Relationship marketing
118
China
111
Holiday behaviour
109
Urlaubsverhalten
109
Deutschland
98
Germany
98
Segmentation
97
Preismanagement
95
Pricing strategy
95
Tourism marketing
91
Tourismusmarketing
91
Tourism
89
Tourismus
89
segmentation
88
Preisdifferenzierung
74
Price discrimination
74
Aktienmarkt
67
Stock market
67
Marktforschung
58
Online retailing
58
Online-Handel
58
Market research
57
Einzelhandel
54
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54
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191
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1
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373
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11
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11
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3
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Language
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English
406
German
46
Author
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Dolnicar, Sara
6
Dibb, Sally
5
Chen, Jing
4
Chawla, Deepak
3
Leisch, Friedrich
3
Simkin, Lyndon
3
Avery, Jill
2
Balachander, Subramanian
2
Barber, Nelson
2
Beckmann, Klaus J.
2
Bell, Peter C.
2
Bingemer, Stephan
2
Branchik, Blaine J.
2
Bruwer, Johan
2
Burnham, Thomas A.
2
Chen, Bintong
2
Clarke, Ann Højbjerg
2
Dadzie, Charlene A.
2
Dadzie, Kofi Q.
2
Decker, Reinhold
2
Denison, Dwight V.
2
Engel, Charles
2
Farmer, Michael C.
2
Freytag, Per V.
2
Garver, Michael S.
2
Goldsmith, Ronald E.
2
Gomez-Arias, J. Tomas
2
Grayson, Kent
2
Homburg, Christian
2
Kolhede, Eric
2
Langweg, Armin
2
Lee, Jinhee
2
Lipscomb, Clifford Allen
2
McDonald, Malcolm
2
Moschis, George P.
2
Natter, Martin
2
Neslin, Scott A.
2
Oh, Haemoon
2
Preuß, Klaus-Jürgen
2
Rogers, John H.
2
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Journal of retailing and consumer services
9
Journal of strategic marketing
8
International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
6
Journal of vacation marketing : an international journal
6
Marketing intelligence & planning
6
Tourism management : research, policies, practice
6
Handbuch Zielgruppenmanagement
5
Journal of business research : JBR
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of hospitality management
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of food products marketing
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Business horizons
3
European journal of marketing : EJM
3
European journal of operational research : EJOR
3
Handbook of research on ethnic and intra-cultural marketing
3
Journal of customer behaviour
3
Journal of financial and quantitative analysis : JFQA
3
Journal of hospitality marketing & management
3
Journal of marketing for higher education
3
Journal of money, credit and banking : JMCB
3
Journal of nonprofit & public sector marketing
3
Journal of targeting, measurement and analysis for marketing
3
Journal of the Operational Research Society : OR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Management decision : MD
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Methoden zur erfolgreichen Marktsegmentbearbeitung
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
Services marketing quarterly
3
Tourism management perspectives : TMP
3
Young consumers : insight and ideas for responsible marketers
3
Academy of Management journal : AMJ
2
Agricultural finance review
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
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ECONIS (ZBW)
452
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51
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
52
Mobile instant messaging apps as an opportunity for a conversational approach to marketing : a segmentation study
Lo Presti, Letizia
;
Maggiore, Giulio
;
Marino, Vittoria
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1432-1448
Persistent link: https://www.econbiz.de/10013400120
Saved in:
53
Toward an understanding of segmentation strategies in international tourism marketing : the moderating effects of advertising media types and nationality
Nusair, Khaldoon
;
Al-Azri, Hamed
;
Alfarhan, Usamah F.
; …
- In:
Review of international business and strategy
32
(
2022
)
3
,
pp. 346-367
Persistent link: https://www.econbiz.de/10013349251
Saved in:
54
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
55
Segmenting the Hispanic market : practical implications for researchers and practitioners
Becerra, Enrique P.
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 146-159)
.
2022
Persistent link: https://www.econbiz.de/10013502446
Saved in:
56
Religious diversity and target marketing
Sledge, Sally
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 182-197)
.
2022
Persistent link: https://www.econbiz.de/10013502458
Saved in:
57
Reaching halal and Islamic market segments : tapping marketing opportunities beyond the borders
Islam, Mohammad Mominul
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 198-210)
.
2022
Persistent link: https://www.econbiz.de/10013502473
Saved in:
58
Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon
;
Dugas, Michelle
;
Gao, Guodong
;
Burn, Lara
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
Saved in:
59
Wine market segmentation by age generations in the Western US : expectations after the COVID-19 pandemic
Wolf, Marianne McGarry
;
Wolf, Mitchell
;
Lecat, Benoit
- In:
International journal of wine business research
34
(
2022
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10013361908
Saved in:
60
Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee
;
Haley, Eric John
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
Saved in:
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