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subject:"Verbraucherberatung"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Verbraucherberatung
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Product testing
64
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14
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12
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12
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12
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ECONIS (ZBW)
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1
Online product reviews : is a finer-grained rating scheme superior to a coarser one?
Tunc, Murat M.
;
Cavusoglu, Huseyin
;
Raghunathan, Srinivasan
- In:
MIS quarterly
45
(
2021
)
4
,
pp. 2193-2234
Persistent link: https://www.econbiz.de/10012815067
Saved in:
2
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
3
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
4
Manufactured opinions : the effect of manipulating online product reviews
Zhuang, Mengzhou
;
Cui, Geng
;
Peng, Ling
- In:
Journal of business research : JBR
87
(
2018
),
pp. 24-35
Persistent link: https://www.econbiz.de/10011866501
Saved in:
5
An empirical investigation of online review diagnosticity
Raju, G. Amar
;
Joseph, Dennis
- In:
International journal of business information systems : …
25
(
2017
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011756954
Saved in:
6
User-generated product reviews on the internet : the drivers and outcomes of the perceived usefulness of product reviews
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 227-245
Persistent link: https://www.econbiz.de/10011689788
Saved in:
7
Fünf Jahrzehnte Stiftung Warentest : Entwicklung einer Testinstitution im Lichte ökonomischer Zwänge und ordnungspolitischer Vorstellungen
Silberer, Günter
- In:
Zeitschrift für Unternehmensgeschichte
59
(
2014
)
2
,
pp. 220-245
Persistent link: https://www.econbiz.de/10010419514
Saved in:
8
Helpfulness of online product reviews as seen by consumers : source and content features
Li, Mengxiang
;
Huang, Liqiang
;
Tan, Chuan-hoo
;
Wei, Kwok Kee
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 101-136
Persistent link: https://www.econbiz.de/10009767389
Saved in:
9
Born unequal : a study of the helpfulness of user-generated product reviews
Pan, Yue
;
Zhang, Jason Q.
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 598-612
Persistent link: https://www.econbiz.de/10009423180
Saved in:
10
Beratungsqualität in Finanzdienstleistungen
Evers, Jan
;
Reifner, Udo
;
Krüger, Ulrich
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001490334
Saved in:
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