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subject:"Verbraucherverhalten"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online-Marketing"
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Verbraucherverhalten
Markenartikel
Mode
Online-Marketing
Consumer behaviour
17
Konsumentenverhalten
17
Luxury goods
17
Luxusgüter
17
Brand management
11
Markenführung
11
Fashion
5
Brand
4
Brand image
4
Emotion
4
Markenimage
4
luxury
3
Dienstleistungsqualität
2
Gesellschaft
2
Ladengestaltung
2
Marketing management
2
Marketingmanagement
2
Service quality
2
Society
2
Store design
2
consumer behavior
2
external store environment
2
luxury brand
2
luxury consumption
2
purchase intention
2
Artistic style
1
Artists
1
Brand love
1
Brand semiotics
1
Ceará-Brazil
1
China
1
Cognition
1
Comparison
1
Conspicuous consumption
1
Cultural orientation
1
Customer value
1
Designation of origin
1
Einzelhandel
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7
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English
7
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Ko, Eunju
3
Cho, Minjung
1
Correia, Antónia
1
Kashif, Muhammad
1
Kim, Jooho
1
Kim, Kyung Hoon
1
Kin, Kyulim
1
Kozak, Metin
1
Lee, Hojae
1
Lee, Mi-ah
1
Lee, Sanghoon
1
Mattila, Pekka
1
Pang, Wonbae
1
Peshkova, Anna
1
Platania, Silvia Maria
1
Saini, Aarti
1
Urkmez, Taylan
1
Wagner, Ralf
1
Yoon, Sung-Joon
1
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Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
76
Journal of fashion marketing and management
42
The journal of brand management : an international journal
33
Journal of retailing and consumer services
30
Journal of global fashion marketing : JGfM
22
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
The journal of product & brand management
17
International journal of advertising : the review of marketing communications
11
International journal of retail & distribution management
11
Journal of international consumer marketing
11
SpringerLink / Bücher
10
Psychology & marketing
9
Cogent business & management
7
International marketing review
7
Springer eBook Collection
7
Sustainable Luxury : An International Perspective
7
Asia Pacific journal of marketing and logistics
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
6
Springer eBook Collection / Business and Management
6
Developing successful global strategies for marketing luxury brands
5
International journal of hospitality management
5
International journal of retail and distribution management
5
Journal of strategic marketing
5
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
5
Marketing : ZFP ; journal of research and management
5
Palgrave Advances in Luxury
5
The IUP journal of brand management : IJBRM
5
Young consumers : insight and ideas for responsible marketers
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Business horizons
4
European journal of marketing
4
Global marketing strategies for the promotion of luxury goods
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
Journal of marketing management : MM
4
Palgrave advances in luxury
4
Schriftenreihe Studien zum Konsumentenverhalten
4
Strategic change
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
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ECONIS (ZBW)
7
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
4
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
5
A geo-cultural approach to the purchase decision of counterfeit luxury brands in China
Kim, Jooho
;
Yoon, Sung-Joon
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012423202
Saved in:
6
Intimacy of the Russian upper middle class with luxury fashion
Peshkova, Anna
;
Urkmez, Taylan
;
Wagner, Ralf
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 152-173
Persistent link: https://www.econbiz.de/10011572123
Saved in:
7
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
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