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subject:"Verbraucherverhalten"
~subject:"Mode"
~subject:"Online-Marketing"
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Verbraucherverhalten
Mode
Online-Marketing
Luxury goods
2,592
Luxusgüter
2,592
Consumer behaviour
1,429
Konsumentenverhalten
1,428
Brand management
851
Markenführung
851
Markenartikel
422
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420
Markenimage
412
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410
Fashion
339
Internet marketing
173
Luxury
165
China
155
Social Web
148
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148
Marketingmanagement
147
Marketing management
146
Hotel industry
139
Hotellerie
139
Beziehungsmarketing
133
Relationship marketing
133
Product counterfeiting
123
Produktpiraterie
123
Emotion
100
Luxury brands
98
World
98
Luxusgut
97
Welt
97
USA
93
Bekleidungsindustrie
91
Sustainability
91
Theorie
91
Theory
91
United States
90
luxury
87
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85
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82
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78
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20
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Ko, Eunju
17
Ozuem, Wilson
10
Choi, Tsan-Ming
8
Seo, Yuri
8
Jain, Sheetal
6
Shen, Bin
6
Amatulli, Cesare
5
Cervellon, Marie-Cécile
5
Moore, Christopher M.
5
Mosca, Fabrizio
5
Phau, Ian
5
Song, Sanga
5
Azemi, Yllka
4
Bai, Huifeng
4
Geerts, Angy
4
Guercini, Simone
4
Henninger, Claudia E.
4
Karaosman, Hakan
4
Kim, Hye-yŏng
4
Loureiro, Sandra Maria Correia
4
MacGregor Pelikánová, Radka
4
McColl, Julie
4
Moore, Christopher
4
Perry, Patsy
4
Ranfagni, Silvia
4
Aiello, Gaetano
3
Blazquez Cano, Marta
3
Büttner, Miriam
3
Cedrola, Elena
3
Choi, Yung Kyun
3
Das, Manish
3
Faraoni, Monica
3
Filieri, Raffaele
3
Hennigs, Nadine
3
Kim, Sang Jin
3
Klarmann, Christiane
3
Kluge, Philipp Nikolaus
3
Massi, Marta
3
Mishra, Sita
3
Prandelli, Emanuela
3
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Springer Malaysia Representative Office
2
Circular Economy Series (CES): International Conference <2., 2022, Istanbul>
1
Helmut-Schmidt-Universität
1
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1
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Journal of business research : JBR
46
Journal of fashion marketing and management
35
Journal of retailing and consumer services
21
Journal of global fashion marketing : JGfM
19
International journal of retail & distribution management
9
Cogent business & management
7
International journal of advertising : the review of marketing communications
7
Journal of international consumer marketing
7
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
6
Springer eBook Collection
6
Sustainable Luxury : An International Perspective
6
The journal of brand management : an international journal
6
The journal of product & brand management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
SpringerLink / Bücher
5
Global marketing strategies for the promotion of luxury goods
4
International journal of retail and distribution management
4
Psychology & marketing
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
Asia Pacific journal of marketing and logistics
3
Business horizons
3
Electronic commerce research
3
International journal of internet marketing and advertising : IJIMA
3
International marketing review
3
Journal of hospitality marketing & management
3
Journal of strategic marketing
3
Palgrave Advances in Luxury
3
Schriftenreihe Studien zum Konsumentenverhalten
3
Springer eBook Collection / Business and Management
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Transportation research / E : an international journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Central European business review : CEBR
2
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
2
Global journal of business research : GJBR
2
International journal of business and globalisation : IJBG
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of hospitality management
2
Journal of Islamic marketing : JIMA
2
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51
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
52
Study of determinants of online purchasing behaviour : experience of Saudi women regarding luxury beauty products on social media
Hadoussa, Slim
;
Amari, Amina
;
Jaoua, Fakher
- In:
Journal of decision systems
32
(
2023
)
2
,
pp. 513-534
Persistent link: https://www.econbiz.de/10014330766
Saved in:
53
Consumers' affective needs matter : open innovation through mining luxury hotels' online reviews
Wu, Jie
;
Yang, Tong
;
Zhou, Zhiwei
;
Zhao, Narisa
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014439946
Saved in:
54
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
55
Feeling luxe : a topic modeling × emotion detection analysis of luxury hotel experiences
Wu, Luorong
;
Yang, Wan
;
Gao, Yixing
;
Ma, Shihan
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
8
,
pp. 1425-1452
Persistent link: https://www.econbiz.de/10014424449
Saved in:
56
When and how slow motion makes products more luxurious
Jung, SungJin
;
Dubois, David
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1177-1196
Persistent link: https://www.econbiz.de/10014427497
Saved in:
57
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
58
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
59
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
60
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
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