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subject:"Werbewirkung"
~accessRights:"restricted"
~isPartOf:"Asian journal of business ethics : AJBE"
~isPartOf:"Food policy : economics planning and politics of food and agriculture"
~isPartOf:"International journal of nonprofit & voluntary sector marketing"
~subject:"Relationship marketing"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Relationship marketing
Cause-Related Marketing
5
Cause-related marketing
5
Advertising effects
2
Beziehungsmarketing
2
USA
2
United States
2
Charitable organization
1
Charity
1
China
1
Collectivism
1
Comparison
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cultural identity
1
Customer attitude
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Deutschland
1
Fundraising
1
Gemeinnützige Organisation
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Germany
1
Großbritannien
1
Individualism
1
Individualismus
1
Inter-firm cooperation
1
Internet-Auktion
1
Islam
1
Kollektivismus
1
Konsumentenverhalten
1
Kulturelle Identität
1
Learning psychology
1
Lernpsychologie
1
Luxury goods
1
Luxusgüter
1
Nonprofit marketing
1
Nonprofit-Marketing
1
Online auction
1
Perception
1
Personality trait
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English
4
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Aldridge, Nick
1
Beise-Zee, Rian
1
Boenigk, Silke
1
Fowles, Joe
1
Fraedrich, John
1
Mullen, Linda Greef
1
Schuchardt, Viktoria
1
Sheikh, Sana-ur-Rehman
1
Thomas, Michael Lee
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Asian journal of business ethics : AJBE
Food policy : economics planning and politics of food and agriculture
International journal of nonprofit & voluntary sector marketing
International review on public and non-profit marketing
9
International journal of advertising : the review of marketing communications
3
Journal of retailing and consumer services
3
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of emerging markets
2
International journal of internet marketing and advertising : IJIMA
2
Journal of consumer marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Journal of nonprofit & public sector marketing
2
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing : EJM
1
Global business and finance review
1
Global business review
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of green economics : IJGE
1
International journal of hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal for global business advancement : JGBA
1
Journal of current issues and research in advertising
1
Journal of customer behaviour
1
Journal of education for business
1
Journal of international consumer marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
Management decision
1
Manthan : journal of commerce and management
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marktorientiertes Nonprofit-Mangagement
1
Psychology & marketing
1
Society and business review
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ECONIS (ZBW)
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1
Perception of corporate social responsibility among devout and nondevout customers in an Islamic society
Sheikh, Sana-ur-Rehman
;
Beise-Zee, Rian
- In:
Asian journal of business ethics : AJBE
4
(
2015
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10011538406
Saved in:
2
Cause-related marketing campaigns with luxury firms : an experimental study of campaign characteristics, attitudes, and donations
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 101-121
Persistent link: https://www.econbiz.de/10010351667
Saved in:
3
Cause-related marketing and customer donations in an online marketplace
Aldridge, Nick
;
Fowles, Joe
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10010212300
Saved in:
4
Increased word-of-mouth via strategic cause-related marketing
Thomas, Michael Lee
;
Mullen, Linda Greef
;
Fraedrich, John
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
1
,
pp. 36-49
Persistent link: https://www.econbiz.de/10009670535
Saved in:
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