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subject:"Werbewirkung"
~accessRights:"restricted"
~subject:"Confidence"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
~subject:"Relationship marketing"
~subject:"Wohltätigkeit"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Confidence
Konsumentenverhalten
Nonprofit marketing
Relationship marketing
Wohltätigkeit
Cause-related marketing
203
Cause-Related Marketing
192
Consumer behaviour
142
Marketing management
76
Marketingmanagement
76
Corporate social responsibility
68
Corporate Social Responsibility
61
Beziehungsmarketing
49
cause-related marketing
48
Fundraising
36
Brand management
27
Markenführung
27
Brand image
25
Markenimage
25
Advertising effects
24
Advertising
19
Werbung
19
Nonprofit-Marketing
15
Altruism
14
Altruismus
14
Social Web
13
Social web
13
Emotion
12
corporate social responsibility
12
CRM
10
Charity
10
India
10
Indien
10
Internet marketing
10
Online-Marketing
10
Vertrauen
10
Nonprofit organization
9
Nonprofit-Organisation
9
CSR
8
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32
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160
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159
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1
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1
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English
162
German
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Thomas, Sujo
9
Chang, Chun-Tuan
4
Deb, Madhurima
4
Amawate, Vibhas
3
Bhatt, Viral
3
Chawla, Deepak
3
Patel, Ritesh
3
Silva, Susana C.
3
Bae, Mikyeung
2
Chen, Pei-Chi
2
Chu, Xing-Yu
2
Coleman, Joshua T.
2
Das, Neel
2
Deng, Nianqi
2
Duarte, Paulo
2
Fan, Xiaojun
2
Gupta, Shruti
2
Hanks, Lydia
2
Heitmann, Mark
2
Jadeja, Ashwin
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Katzenstein, Robin
2
Kim, Hyuksoo
2
Kim, Jihye
2
Kim, Kathleen Jeehyae
2
Kim, Sukhyun
2
Kim, Sung-Bum
2
Kureshi, Sonal
2
Line, Nathaniel D.
2
Mattila, Anna S.
2
Park, Kiwan
2
Schamp, Christina
2
Shrum, L. J.
2
Stephen, Gladys
2
Vila, Natalia
2
Youn, Seounmi
2
AbouAish, Ehab Mohamed
1
Adomaviciute, Karina
1
Agarwal, Dhruv
1
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International review on public and non-profit marketing
20
Journal of business research : JBR
10
International journal of advertising : the review of marketing communications
5
Journal of retailing and consumer services
5
International journal of nonprofit & voluntary sector marketing
4
Journal of business ethics : JOBE
4
Journal of marketing communications
4
Journal of nonprofit & public sector marketing
4
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of the Academy of Marketing Science
3
Psychology & marketing
3
International journal of Indian culture and business management : IJICBM
2
International journal of emerging markets
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for global business advancement : JGBA
2
Journal of business ethics : JBE
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of international consumer marketing
2
Journal of international food & agribusiness marketing
2
Journal of marketing research
2
Journal of philanthropy and marketing
2
Marketing letters : a journal of research in marketing
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Total quality management & business excellence
2
AMS review : official publication of the Academy of Marketing Science
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Asian journal of business ethics : AJBE
1
Business ethics, the environment & responsibility
1
Corporate reputation review : an international journal
1
Emotional, sensory, and social dimensions of consumer buying behavior
1
European Sport management quarterly : ESMQ
1
Gadjah Mada international journal of business
1
Global business and finance review
1
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ECONIS (ZBW)
163
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1
Low-fit cause-related marketing : when and why do consumers respond positively?
DeMotta, Yoshiko
;
Janssen, Catherine
;
Sen, Sankar
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 281-298
Persistent link: https://www.econbiz.de/10014534650
Saved in:
2
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
3
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh
;
Bhatt, Viral
;
Thomas, Sujo
;
Trivedi, Twinkle
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 199-228
Persistent link: https://www.econbiz.de/10014501199
Saved in:
4
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
5
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
6
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
7
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
8
Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
Saved in:
9
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
10
Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Castellano, Sylvaine
;
Khelladi, Insaf
;
Sorio, Rossella
; …
- In:
Business ethics, the environment & responsibility
32
(
2023
),
pp. 196-211
Persistent link: https://www.econbiz.de/10014365827
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