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subject:"Werbewirkung"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of retailing and consumer services"
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Werbewirkung
Advertising
338
Werbung
333
Advertising effects
253
Consumer behaviour
213
Konsumentenverhalten
213
Internet marketing
134
Online-Marketing
134
Social Web
74
Social web
74
Brand management
52
Markenführung
52
advertising
35
Brand image
29
Markenimage
29
Emotion
27
Viral marketing
23
Virales Marketing
23
social media
22
Brand
19
Markenartikel
18
Psychology of advertising
17
Werbepsychologie
17
Marketing management
15
Marketingmanagement
15
persuasion knowledge
15
Bibliometrics
14
Bibliometrie
14
Gender
14
Geschlecht
14
Personality psychology
14
Persönlichkeitspsychologie
14
Corporate Social Responsibility
13
Corporate social responsibility
13
Luxury goods
13
Luxusgüter
13
Preismanagement
13
Pricing strategy
13
Public relations
12
Öffentlichkeitsarbeit
12
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Free
17
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252
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252
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252
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English
253
Author
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Yoon, Sukki
8
Septianto, Felix
6
Kim, Kacy K.
5
Taylor, Charles Raymond
5
Thaichon, Park
5
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Bang, Hye Jin
3
Bergkvist, Lars
3
Boerman, Sophie C.
3
Eisend, Martin
3
Lee, Yoon-Joo
3
Lou, Chen
3
Matthes, Jörg
3
Naderer, Brigitte
3
Quach, Sara
3
Shen, Fuyuan
3
Wojdynski, Bartosz W.
3
Wu, Linwan
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Bang Nguyen Viet
2
Beckert, Johannes
2
Boutsouki, Christina
2
Cho, Chang-Hoan
2
Choi, Dongwon
2
Diehl, Sandra
2
Dodoo, Naa Amponsah
2
Dwivedi, Yogesh Kumar
2
Feng, Yang
2
Fernandes, Juliana
2
Gan, Chen
2
Haley, Eric John
2
Hamelin, Nicolas
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Holiday, Steven
2
Hudders, Liselot
2
Ivanov, Lachezar
2
Janssen, Loes
2
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
International journal of advertising : the quarterly review of marketing communications
126
Journal of business research : JBR
116
Journal of marketing communications
113
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
95
Journal of promotion management : JPM
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
39
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of marketing research : JMR
25
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of global marketing
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of the Academy of Marketing Science
13
European journal of operational research : EJOR
12
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ECONIS (ZBW)
253
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1
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253
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1
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
2
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
3
When it pays to be clear : the appeal of concrete communication under uncertainty
Horen, Femke van
;
Wänke, Michaela
;
Mussweiler, Thomas
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 533-553
Persistent link: https://www.econbiz.de/10014550991
Saved in:
4
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
5
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
6
Consumers' persuasion knowledge of algorithms in social media advertising : identifying consumer groups based on awareness, appropriateness, and coping ability
Voorveld, Hilde
;
Meppelink, Corine S.
;
Boerman, Sophie C.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 960-986
Persistent link: https://www.econbiz.de/10015050103
Saved in:
7
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
8
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
9
Insights into the effectiveness of advertising during the recession caused by COVID-19
Youn, Kibum
- In:
Journal of promotion management : innovations in …
30
(
2024
)
6
,
pp. 959-985
Persistent link: https://www.econbiz.de/10015049477
Saved in:
10
Can you feel the advertisement tonight? : the effect of ASMR cues in video advertising on purchase intention
Van Kerckhove, Anneleen
;
Tessitore, Tina
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014551038
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