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subject:"Werbewirkung"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Geschlecht"
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Werbewirkung
Geschlecht
Advertising
276
Werbung
276
Advertising effects
217
Consumer behaviour
172
Konsumentenverhalten
172
Internet marketing
116
Online-Marketing
116
Social Web
63
Social web
63
Brand management
43
Markenführung
43
advertising
35
Brand image
25
Markenimage
25
social media
22
Emotion
20
Viral marketing
15
Virales Marketing
15
persuasion knowledge
15
Bibliometrics
14
Bibliometrie
14
Corporate Social Responsibility
13
Corporate social responsibility
13
Gender
13
Personality psychology
13
Persönlichkeitspsychologie
13
Psychology of advertising
13
Werbepsychologie
13
Brand
12
Markenartikel
12
Public relations
12
Öffentlichkeitsarbeit
12
Celebrity endorsement
11
Celebrity-Werbung
11
Marketing management
11
Marketingmanagement
11
Sponsoring
11
Sponsorship
11
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216
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216
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216
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English
217
Author
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Yoon, Sukki
7
Kim, Kacy K.
5
Taylor, Charles Raymond
5
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Bang, Hye Jin
3
Bergkvist, Lars
3
Boerman, Sophie C.
3
Eisend, Martin
3
Lee, Yoon-Joo
3
Lou, Chen
3
Matthes, Jörg
3
Naderer, Brigitte
3
Shen, Fuyuan
3
Wojdynski, Bartosz W.
3
Wu, Linwan
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Bang Nguyen Viet
2
Beckert, Johannes
2
Boutsouki, Christina
2
Cho, Chang-Hoan
2
Choi, Dongwon
2
Diehl, Sandra
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Fernandes, Juliana
2
Gan, Chen
2
Haley, Eric John
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Holiday, Steven
2
Hudders, Liselot
2
Ivanov, Lachezar
2
Janssen, Loes
2
Kang, Moon Young
2
Kerr, Gayle
2
Kim, Eunice
2
Kim, Jooyoung
2
Kim, Seunghyun
2
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the quarterly review of marketing communications
129
Journal of business research : JBR
117
Journal of marketing communications
113
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
97
Journal of promotion management : JPM
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
39
Journal of retailing and consumer services
36
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of advertising
26
Journal of marketing research : JMR
25
Young consumers : insight and ideas for responsible marketers
25
Journal of current issues and research in advertising
24
Journal of global marketing
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of international consumer marketing
22
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of the Academy of Marketing Science
13
European journal of operational research : EJOR
12
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ECONIS (ZBW)
217
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1
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217
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1
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
2
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
3
When it pays to be clear : the appeal of concrete communication under uncertainty
Horen, Femke van
;
Wänke, Michaela
;
Mussweiler, Thomas
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 533-553
Persistent link: https://www.econbiz.de/10014550991
Saved in:
4
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
5
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
6
Consumers' persuasion knowledge of algorithms in social media advertising : identifying consumer groups based on awareness, appropriateness, and coping ability
Voorveld, Hilde
;
Meppelink, Corine S.
;
Boerman, Sophie C.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 960-986
Persistent link: https://www.econbiz.de/10015050103
Saved in:
7
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
8
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
9
Insights into the effectiveness of advertising during the recession caused by COVID-19
Youn, Kibum
- In:
Journal of promotion management : innovations in …
30
(
2024
)
6
,
pp. 959-985
Persistent link: https://www.econbiz.de/10015049477
Saved in:
10
Can you feel the advertisement tonight? : the effect of ASMR cues in video advertising on purchase intention
Van Kerckhove, Anneleen
;
Tessitore, Tina
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014551038
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