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subject:"Werbewirkung"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Bang, Hye Jin"
~person:"Taylor, Charles Raymond"
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Werbewirkung
Advertising
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Advertising effects
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Bang, Hye Jin
Taylor, Charles Raymond
Yoon, Sukki
6
Choi, Yung Kyun
4
Kim, Kacy K.
4
Bergkvist, Lars
3
Eisend, Martin
3
Evans, Nathaniel J.
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Matthes, Jörg
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Naderer, Brigitte
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Wojdynski, Bartosz W.
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Yoon, Hye Jin
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Cho, Chang-Hoan
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Haley, Eric John
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Kang, Moon Young
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Kim, Seunghyun
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Ko, Eunju
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Langner, Tobias
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Lee, Heejun
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Lee, Yoon-Joo
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Lou, Chen
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Lwin, May O.
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International journal of advertising : the review of marketing communications
International journal of advertising : the quarterly review of marketing communications
4
Journal of business research : JBR
3
AMS review : official publication of the Academy of Marketing Science
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
7
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1
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
2
New thoughts on advertising's impact on consumer prices : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 261-262
Persistent link: https://www.econbiz.de/10014234021
Saved in:
3
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
4
Future needs in gender and LGBT advertising portrayals : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 971-973
Persistent link: https://www.econbiz.de/10013362119
Saved in:
5
The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity
Bang, Hye Jin
;
King, Karen Whitehill
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 994-1023
Persistent link: https://www.econbiz.de/10012650616
Saved in:
6
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
7
Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
Saved in:
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