//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Werbewirkung"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Diehl, Sandra"
~person:"Taylor, Charles Raymond"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Advertising
11
Werbung
11
Advertising effects
7
Consumer behaviour
3
Konsumentenverhalten
3
Bibliometrics
2
Bibliometrie
2
Age group
1
Aging population
1
Alcohol consumption
1
Alkoholkonsum
1
Alternde Bevölkerung
1
Altersgruppe
1
Brand management
1
Cohort analysis
1
Consumer price index
1
Coronavirus
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cultural identity
1
Fashion
1
Fashion Advertising
1
Gender
1
Generationengerechtigkeit
1
Geschlecht
1
Gesundheitspolitik
1
Gesundheitsvorsorge
1
Handelsmarke
1
Health communication
1
Health policy
1
Intergenerational equity
1
International marketing
1
Internationales Marketing
1
KMU
1
Kohortenanalyse
1
Kulturelle Identität
1
Luxury Advertising
1
Luxury goods
1
Luxusgüter
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Diehl, Sandra
Taylor, Charles Raymond
Yoon, Sukki
6
Choi, Yung Kyun
4
Kim, Kacy K.
4
Bergkvist, Lars
3
Boerman, Sophie C.
3
Eisend, Martin
3
Evans, Nathaniel J.
3
Matthes, Jörg
3
Naderer, Brigitte
3
Wojdynski, Bartosz W.
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Bang, Hye Jin
2
Beckert, Johannes
2
Boutsouki, Christina
2
Cho, Chang-Hoan
2
Choi, Dongwon
2
Gan, Chen
2
Haley, Eric John
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Holiday, Steven
2
Hudders, Liselot
2
Ivanov, Lachezar
2
Janssen, Loes
2
Kang, Moon Young
2
Kerr, Gayle
2
Kim, Jooyoung
2
Kim, Seunghyun
2
Ko, Eunju
2
Langner, Tobias
2
Lee, Heejun
2
Lee, Yoon-Joo
2
Lou, Chen
2
Lwin, May O.
2
Lyu, Yuanwei
2
Margariti, Kostoula
2
Mueller, Sophia
2
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
International journal of advertising : the quarterly review of marketing communications
7
Journal of business research : JBR
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
AMS review : official publication of the Academy of Marketing Science
1
Bridging the gap between advertising academia and practice
1
Cutting edge international research
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of current issues and research in advertising
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Perspectives on advancing the advertising field for academics and practitioners : celebrating 40 years of the International Journal of Advertising : editorial
Pelsmacker, Patrick de
;
Diehl, Sandra
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014233883
Saved in:
2
New thoughts on advertising's impact on consumer prices : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 261-262
Persistent link: https://www.econbiz.de/10014234021
Saved in:
3
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
4
Future needs in gender and LGBT advertising portrayals : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 971-973
Persistent link: https://www.econbiz.de/10013362119
Saved in:
5
Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
6
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
7
Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->