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subject:"Werbewirkung"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of behavioral decision making"
~subject:"Corporate Social Responsibility"
~subject:"Nonprofit marketing"
~subject:"USA"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Corporate Social Responsibility
Nonprofit marketing
USA
Cause-Related Marketing
25
Cause-related marketing
25
Consumer behaviour
19
Konsumentenverhalten
19
Marketing management
15
Marketingmanagement
15
Beziehungsmarketing
9
Relationship marketing
9
Corporate social responsibility
7
Brand management
6
Markenführung
6
Brand image
5
Markenimage
5
Purchase intention
5
Nonprofit-Marketing
4
Advertising effects
3
Bibliometrics
3
Bibliometrie
3
Fundraising
3
Nonprofit organization
3
Nonprofit-Organisation
3
Advertising
2
Bibliometric analysis
2
Brand-cause fit
2
CSR
2
Cause involvement
2
Cause marketing
2
Cause related marketing
2
Cause-related marketing (CRM)
2
Celebrity endorsement
2
Celebrity-Werbung
2
Egypt
2
Emotion
2
India
2
Indien
2
Personality psychology
2
Persönlichkeitspsychologie
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13
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AbouAish, Ehab Mohamed
1
Bakini, Fatma
1
Bhatti, Hina Yaqub
1
Bianchi, Enrique Carlos
1
Chaabouni, Amel
1
Daponte, Gaspar Gracia
1
Deb, Madhurima
1
Dhir, Sanjay
1
Duarte, Paulo
1
Ferraro, Rosellina
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Fiorani, Gloria
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Galan-Ladero, M. Mercedes
1
Galera Casquet, Clementina
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Hassan, Sara Osama
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Jeong, Hyun Ju
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Jridi, Kaouther
1
Jublee, Daniel Inbaraj
1
Kang, In-Hye
1
Kasilingam, Dharun Lingam
1
Kim, Jihye
1
Leliveld, Marijke C.
1
Mariani, Simone
1
Marinho, Ana Filipa Lopes
1
Mititelu, Cristina
1
Natarajan, Thamaraiselvan
1
Patil, Tejaswi
1
Pirard, Leticia
1
Rahman, Zillur
1
Sadek, Heba
1
Shiwangi Singh
1
Silva, Susana C.
1
Stephen, Gladys
1
Tantawi, Passent
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Vlačić, Božidar
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International review on public and non-profit marketing
Journal of behavioral decision making
Journal of business ethics : JOBE
9
International journal of advertising : the quarterly review of marketing communications
5
Journal of business research : JBR
5
International journal of nonprofit & voluntary sector marketing
4
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of promotion management : JPM
3
Key debates and contemporary issues in nonprofit marketing
3
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of consumer marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Australian journal of management
2
Cogent business & management
2
Corporate reputation review : an international journal
2
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
Journal of marketing research
2
Journal of nonprofit & public sector marketing
2
Journal of philanthropy and marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Amfiteatru economic : an economic and business research periodical
1
Asia-Pacific journal of business administration
1
Asian journal of business ethics : AJBE
1
Asian journal of sustainability and social responsibility
1
Business ethics : a European review
1
Business ethics, the environment & responsibility
1
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ECONIS (ZBW)
13
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1
Cause-related marketing : a systematic review of the literature
Bhatti, Hina Yaqub
;
Galan-Ladero, M. Mercedes
;
Galera …
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 25-64
Persistent link: https://www.econbiz.de/10014252111
Saved in:
2
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
3
Cause-related marketing : scepticism and warm glow as impacts of donation size on purchase intention
Chaabouni, Amel
;
Jridi, Kaouther
;
Bakini, Fatma
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 129-150
Persistent link: https://www.econbiz.de/10012428316
Saved in:
4
The impact of cause-related marketing campaigns on the reputation of corporations and NGOs
Bianchi, Enrique Carlos
;
Daponte, Gaspar Gracia
; …
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10012545483
Saved in:
5
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
6
The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator : focused study on nonprofit organizations in Ind...
Deb, Madhurima
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012617327
Saved in:
7
The impact of facial emotional expression on the effectiveness of charitable advertisements : the role of sympathy and manipulative intent
Kang, In-Hye
;
Leliveld, Marijke C.
;
Ferraro, Rosellina
- In:
Journal of behavioral decision making
35
(
2022
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013464459
Saved in:
8
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
9
The impact of celebrity endorsement in cause related marketing campaigns on audiences' behavioral intentions : Egypt case
Tantawi, Passent
;
Sadek, Heba
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 293-311
Persistent link: https://www.econbiz.de/10012129604
Saved in:
10
Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm
Shiwangi Singh
;
Dhir, Sanjay
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 335-347
Persistent link: https://www.econbiz.de/10012129614
Saved in:
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