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subject:"Werbewirkung"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Service business"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~subject:"Vertrauen"
~type:"article"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Vertrauen
Consumer behaviour
9
Konsumentenverhalten
9
Cause-Related Marketing
8
Cause-related marketing
8
Beziehungsmarketing
3
Brand management
3
Confidence
3
Markenführung
3
Relationship marketing
3
Advertising
2
Advertising effects
2
Brand
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Cause related marketing
2
Corporate Social Responsibility
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Corporate social responsibility
2
Fundraising
2
Marketing management
2
Marketingmanagement
2
Nonprofit organization
2
Nonprofit-Organisation
2
Purchase intention
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Trust
2
Werbung
2
Antecedents of CRM
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Art events
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Arts
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Attitude towards CRM
1
Attribute framing
1
Backing intention
1
Big event
1
Brand evaluation
1
Brand image
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Brand trust
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CRM advertisements
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CRM campaign
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CSR-Linked sponsorship
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Cause-related marketing (CRM)
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Consolación-Segura, Carolina
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Hickman, Thomas M.
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Huertas-García, Rubén
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Jadeja, Ashwin
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Jublee, Daniel Inbaraj
1
Kasilingam, Dharun Lingam
1
Kim, Dae Young
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Kim, Kathleen Jeehyae
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Kim, Sung-Bum
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Lengler, Jorge
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Stephen, Gladys
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Journal of retailing and consumer services
Service business
The journal of product & brand management
International journal of advertising : the quarterly review of marketing communications
5
International review on public and non-profit marketing
3
Cogent business & management
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of international consumer marketing
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AMS review : official publication of the Academy of Marketing Science
1
Business ethics, the environment & responsibility
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Communicating corporate social responsibility : perspectives and practice
1
Corporate communications : an international journal
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European journal of management and business economics : EJM&BE
1
Food policy : economics planning and politics of food and agriculture
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Green advertising and the reluctant consumer
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
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International journal of islamic marketing and branding
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of behavioral decision making
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer marketing
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Journal of current issues and research in advertising
1
Journal of international food & agribusiness marketing
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Journal of marketing communications
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Journal of marketing theory and practice
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Society and business review
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Sport management review
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The journal of applied business research
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The journal of business strategy
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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1
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
2
Psychological antecedents of consumer trust in CRM campaigns and donation intentions : the moderating role of creativity
Thomas, Sujo
;
Jadeja, Ashwin
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581929
Saved in:
3
Building corporate reputation, overcoming consumer skepticism, and establishing trust : choosing the right message types and social causes in the restaurant industry
Kim, Dae Young
;
Kim, Sung-Bum
;
Kim, Kathleen Jeehyae
- In:
Service business
13
(
2019
)
2
,
pp. 363-388
Persistent link: https://www.econbiz.de/10012124334
Saved in:
4
Co-branding strategy in cause-related advertising : the fit between brand and cause
Huertas-García, Rubén
;
Lengler, Jorge
; …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10011700738
Saved in:
5
Sustainability through the lens of the professional adviser : the case for brand trust
Stoica, Michael
;
Hickman, Thomas M.
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 689-701
Persistent link: https://www.econbiz.de/10013407484
Saved in:
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