//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Werbewirkung"
~person:"Edmondson, Diane R."
~person:"Kim, Hyuksoo"
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause-Related Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Consumer behaviour
Relationship marketing
Cause-related marketing
6
Cause-Related Marketing
5
Konsumentenverhalten
4
Marketing management
3
Marketingmanagement
3
Attitudes
2
Brand familiarity
2
Brand image
2
Cause category
2
Cause importance
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Markenimage
2
Purchase intent
2
Advertising effects
1
Advertising planning
1
Brand
1
Brand management
1
Cause-brand alliance
1
Cause–brand alliance
1
Corporate reputation
1
Firmenimage
1
Markenartikel
1
Markenführung
1
Psychology of advertising
1
Reputation
1
Sponsoring
1
Sponsorship
1
Strategic alliance
1
Strategische Allianz
1
USA
1
United States
1
Werbeplanung
1
Werbepsychologie
1
attribution theory
1
cause-related marketing
1
corporate social responsibility
1
perceived brand image
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Edmondson, Diane R.
Kim, Hyuksoo
Thomas, Sujo
12
Chang, Chun-Tuan
5
Bae, Mikyeung
4
Bhatt, Viral
4
Chang, Chun-tuan
4
Deb, Madhurima
4
Kureshi, Sonal
4
Wymer, Walter
4
Youn, Seounmi
4
Amawate, Vibhas
3
Beise-Zee, Rian
3
Bigné Alcañiz, J. Enrique
3
Chawla, Deepak
3
Das, Neel
3
Hanks, Lydia
3
Lauper, Patricia
3
Lee, Eun Mi
3
Mattila, Anna S.
3
Patel, Ritesh
3
Ruiz Mafe, Carla
3
Samu, Sridhar
3
Silva, Susana C.
3
Terblanche, Nic S.
3
Aggarwal, Vivek
2
Badenes-Rocha, Alberto
2
Chen, Pei-Chi
2
Cheng, Zhao-Hong
2
Chu, Xing-Yu
2
Coleman, Joshua T.
2
Deng, Nianqi
2
Du, Lanying
2
Duarte, Paulo
2
Fan, Xiaojun
2
Ferreira, Mauricio
2
Fuljahn, Alexandre
2
Gadhavi, Dharmesh D.
2
Galan-Ladero, M. Mercedes
2
Galera Casquet, Clementina
2
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of marketing theory and practice
1
Total quality management & business excellence
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of corporate social responsibility reputation on consumer support for cause-related marketing
Kim, Hyuksoo
;
Youn, Seounmi
;
Lee, Doohwang
- In:
Total quality management & business excellence
30
(
2019
)
6
,
pp. 682-707
Persistent link: https://www.econbiz.de/10012199778
Saved in:
2
Temporal duration and attribution process of cause-related marketing : moderating roles of self-construal and product involvement
Youn, Seounmi
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 217-235
Persistent link: https://www.econbiz.de/10011859280
Saved in:
3
A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
Saved in:
4
Portraying the cause instead of the brand in cause-related marketing ads : does it really matter?
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10003827792
Saved in:
5
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->