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subject:"Werbewirkung"
~person:"Kaiser, Harry M."
~subject:"Milchmarkt"
~type:"article"
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Werbewirkung
Milchmarkt
Advertising
30
Werbung
29
USA
11
United States
11
Experiment
10
Advertising effects
7
Theorie
7
Theory
7
Milk market
5
Marketing management
4
Marketingmanagement
4
Consumer behaviour
3
Dairy industry
3
Eating habit
3
Ernährungsverhalten
3
Konsumentenverhalten
3
Milchverarbeitung
3
New York
3
Subsidy
3
Subvention
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Agrarprodukt
2
Agricultural product
2
Betriebsgröße
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Body weight
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Dairy product
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12
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Kaiser, Harry M.
Pelsmacker, Patrick de
18
Gierl, Heribert
17
Eisend, Martin
16
Septianto, Felix
14
Taylor, Charles Raymond
14
Yoon, Sukki
14
Dahlén, Micael
13
Rosengren, Sara
13
Yoon, Hye Jin
13
Diehl, Sandra
11
Rozendaal, Esther
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Buijzen, Moniek
10
Chan, Kara
10
Dens, Nathalie
10
Evans, Nathaniel J.
10
Mueller, Barbara
10
Reijmersdal, Eva A. van
10
Wilson, Rick T.
10
Bellman, Steven
9
Choi, Yung Kyun
9
Ford, John B.
9
Hudders, Liselot
9
Malik, Garima
9
Weinberger, Marc G.
9
Wilbur, Kenneth C.
9
Wu, Linwan
9
Terlutter, Ralf
8
Zúñiga, Miguel Ángel
8
Campbell, Colin L.
7
Chang, Chingching
7
Choi, Hojoon
7
Dodoo, Naa Amponsah
7
Fesenmaier, Daniel R.
7
Fogel, Joshua
7
Hayes, Jameson L.
7
Huh, Jisu
7
Jain, Amit
7
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American journal of agricultural economics
2
Food policy : economics planning and politics of food and agriculture
2
Journal of agricultural and applied economics
2
Agribusiness : an internat. journal
1
Agricultural and resource economics review : ARER
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Applied economics
1
New empirical industrial organization & the food system
1
The journal of agricultural economics research
1
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ECONIS (ZBW)
12
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1
Does advertising content matter? : impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer Body Mass Index
Wang, Ruitong
;
Liaukonyte, Jura
;
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
47
(
2018
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012062620
Saved in:
2
The impact of food advertisements on changing eating behaviors : an experimental study
Rusmevichientong, Pimbucha
;
Streletskaya, Nadia A.
; …
- In:
Food policy : economics planning and politics of food …
44
(
2014
),
pp. 59-67
Persistent link: https://www.econbiz.de/10010356287
Saved in:
3
Economic and health effects of fruit and vegetable advertising : evidence from lab experiments
Liaukonyte, Jura
;
Rickard, Bradley J.
;
Kaiser, Harry M.
; …
- In:
Food policy : economics planning and politics of food …
37
(
2012
)
5
,
pp. 543-553
Persistent link: https://www.econbiz.de/10009661213
Saved in:
4
Consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables
Rickard, Bradley J.
;
Liaukonyte, Jura
;
Kaiser, Harry M.
; …
- In:
American journal of agricultural economics
93
(
2011
)
5
,
pp. 1312-1327
Persistent link: https://www.econbiz.de/10009384671
Saved in:
5
Can generic advertising alleviate consumer concerns over food scares?
Messer, Kent D.
;
Kaiser, Harry M.
;
Payne, Collin
; …
- In:
Applied economics
43
(
2011
)
10/12
,
pp. 1535-1549
Persistent link: https://www.econbiz.de/10009239367
Saved in:
6
Evaluating the effectiveness of generic advertising versus nonadvertising marketing activities on New York State milk markets
Zheng, Yuqing
;
Kaiser, Harry M.
- In:
Agribusiness : an internat. journal
25
(
2009
)
3
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003872260
Saved in:
7
Quantity and quality effects of advertising : a demand system approach
Dong, Diansheng
;
Kaiser, Harry M.
;
Myrland, Øystein
- In:
Agricultural economics : the journal of the …
36
(
2007
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10003548774
Saved in:
8
Evaluating generic milk promotion effectiveness with an imperfect-competition model
Suzuki, Nobuhiro
;
Kaiser, Harry M.
;
Lenz, John E.
; …
- In:
New empirical industrial organization & the food system
,
(pp. 85-99)
.
2006
Persistent link: https://www.econbiz.de/10003382437
Saved in:
9
Distributional impacts of generic advertising : comments
Liu, Donald J.
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 679-681
Persistent link: https://www.econbiz.de/10001503019
Saved in:
10
Imperfect competition models and commodity promotion evaluation : the case of US generic milk advertising
Suzuki, Nobuhiro
- In:
Journal of agricultural and applied economics
29
(
1997
)
2
,
pp. 315-325
Persistent link: https://www.econbiz.de/10001231875
Saved in:
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