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subject:"Werbewirkung"
~person:"Kim, Hyuksoo"
~person:"Terblanche, Nic S."
~subject:"Consumer behaviour"
~subject:"Markenimage"
~subject:"Relationship marketing"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Consumer behaviour
Markenimage
Relationship marketing
Cause-Related Marketing
6
Cause-related marketing
6
Konsumentenverhalten
6
Corporate Social Responsibility
3
Corporate social responsibility
3
Marketing management
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Marketingmanagement
3
Brand image
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Brand management
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Campaign structural elements
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Nonprofit-Marketing
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Psychology of advertising
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Qualitative and experimental analyses
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Werbepsychologie
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attribution theory
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brand
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cause-related marketing
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consumers
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Kim, Hyuksoo
Terblanche, Nic S.
Thomas, Sujo
12
Chang, Chun-Tuan
5
Bae, Mikyeung
4
Bhatt, Viral
4
Chang, Chun-tuan
4
Das, Neel
4
Deb, Madhurima
4
Kureshi, Sonal
4
Wymer, Walter
4
Youn, Seounmi
4
Amawate, Vibhas
3
Beise-Zee, Rian
3
Bigné Alcañiz, J. Enrique
3
Chawla, Deepak
3
Hanks, Lydia
3
Lauper, Patricia
3
Lee, Eun Mi
3
Mattila, Anna S.
3
Patel, Ritesh
3
Ruiz Mafe, Carla
3
Samu, Sridhar
3
Silva, Susana C.
3
Aggarwal, Vivek
2
Badenes-Rocha, Alberto
2
Baghi, Ilaria
2
Chen, Pei-Chi
2
Cheng, Zhao-Hong
2
Chu, Xing-Yu
2
Coleman, Joshua T.
2
Deng, Nianqi
2
Du, Lanying
2
Duarte, Paulo
2
Edmondson, Diane R.
2
Fan, Xiaojun
2
Ferreira, Mauricio
2
Fuljahn, Alexandre
2
Gadhavi, Dharmesh D.
2
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International journal of advertising : the quarterly review of marketing communications
1
International review on public and non-profit marketing
1
Journal of advertising research
1
Journal of euromarketing
1
Journal of nonprofit & public sector marketing
1
Total quality management & business excellence
1
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ECONIS (ZBW)
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1
The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention
Terblanche, Nic S.
;
Boshoff, Christo
;
Human-Van Eck, Debbie
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 193-223
Persistent link: https://www.econbiz.de/10014252154
Saved in:
2
The effect of corporate social responsibility reputation on consumer support for cause-related marketing
Kim, Hyuksoo
;
Youn, Seounmi
;
Lee, Doohwang
- In:
Total quality management & business excellence
30
(
2019
)
6
,
pp. 682-707
Persistent link: https://www.econbiz.de/10012199778
Saved in:
3
Temporal duration and attribution process of cause-related marketing : moderating roles of self-construal and product involvement
Youn, Seounmi
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 217-235
Persistent link: https://www.econbiz.de/10011859280
Saved in:
4
Three parties and the virtues of cause-related marketing : perceptions of businesses and consumers in an emerging economy
Terblanche, Nic S.
- In:
Journal of euromarketing
25
(
2016
)
1/2
,
pp. 19-33
Persistent link: https://www.econbiz.de/10011559347
Saved in:
5
Who receives what? : the influence of the donation magnitude and donation recipient in cause-related marketing
Human, Debbie
;
Terblanche, Nic S.
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10009565775
Saved in:
6
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
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