//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Werbewirkung"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause-Related Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Consumer behaviour
Konsumentenverhalten
Nonprofit marketing
Cause-Related Marketing
32
Cause-related marketing
32
Corporate Social Responsibility
13
Corporate social responsibility
13
Business ethics
5
Marketing management
5
Marketingmanagement
5
Unternehmensethik
5
USA
4
United States
4
Deutschland
3
Germany
3
Nonprofit-Marketing
3
Public relations
3
Öffentlichkeitsarbeit
3
Advertising effects
2
Packaging
2
Social capital
2
Social economy
2
Sozialkapital
2
Sozialwirtschaft
2
Stakeholder
2
Sustainable product
2
Tourism industry
2
Tourismuswirtschaft
2
Verpackung
2
Öko-Produkt
2
Advertising
1
Benchmarking
1
Beziehungsmarketing
1
Brand image
1
CSR communication
1
Charity
1
Christian social ethics
1
Christliche Sozialethik
1
Comparison
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Book section
Article in journal
232
Aufsatz in Zeitschrift
232
Hochschulschrift
9
Aufsatz im Buch
8
Thesis
6
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Case study
2
Fallstudie
2
Working Paper
2
research-article
2
Reprint
1
more ...
less ...
Language
All
English
8
Author
All
Aldous, Jay
1
Alharthi, Sager
1
Değermen Erenkol, H. Anıl
1
Fisher, Josie
1
Helm, Scott T.
1
Lee, Eun Mi
1
Nair, Suja Ravindran
1
Planken, Brigitte Chantal
1
Reece, Bonnie B.
1
Rifon, Nora J.
1
Tucker, Elizabeth M.
1
Valenzuela, Fredy-Roberto
1
Verheijen, Steef
1
more ...
less ...
Published in...
All
Communicating corporate social responsibility : perspectives and practice
1
Corporate brand and corporate reputation
1
Emerging research on Islamic marketing and tourism in the global economy
1
Emerging trends in business : an interdisciplinary approach
1
Emotional, sensory, and social dimensions of consumer buying behavior
1
Green advertising and the reluctant consumer
1
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
1
The Jossey-Bass handbook of nonprofit leadership and management
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cause-related marketing and consumer buying behavior : opportunities and challenges
Nair, Suja Ravindran
- In:
Emotional, sensory, and social dimensions of consumer …
,
(pp. 324-348)
.
2020
Persistent link: https://www.econbiz.de/10012226221
Saved in:
2
Cause-related marketing
Değermen Erenkol, H. Anıl
- In:
Emerging trends in business : an interdisciplinary approach
,
(pp. 77-90)
.
2017
Persistent link: https://www.econbiz.de/10011887955
Saved in:
3
Social enterprise and nonprofit ventures
Helm, Scott T.
- In:
The Jossey-Bass handbook of nonprofit leadership and …
,
(pp. 334-365)
.
2016
Persistent link: https://www.econbiz.de/10011540742
Saved in:
4
Determinants of Saudi consumers' willingness to participate in cause-related marketing (CRM) campaigns
Alharthi, Sager
;
Valenzuela, Fredy-Roberto
;
Fisher, Josie
- In:
Emerging research on Islamic marketing and tourism in …
,
(pp. 42-69)
.
2015
Persistent link: https://www.econbiz.de/10010417097
Saved in:
5
Quid pro quo? : Dutch and German consumer responses to conditional and unconditional corporate giving initiatives in advertising
Planken, Brigitte Chantal
;
Verheijen, Steef
- In:
Communicating corporate social responsibility : …
,
(pp. 405-424)
.
2014
Persistent link: https://www.econbiz.de/10010346502
Saved in:
6
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
Saved in:
7
Cause-related marketing
Aldous, Jay
- In:
Nonprofit management 101 : a complete and practical …
,
(pp. 373-387)
.
2011
Persistent link: https://www.econbiz.de/10009127371
Saved in:
8
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->