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subject:"Werbewirkung"
~subject:"India"
~subject:"Nonprofit marketing"
~subject:"USA"
~type_genre:"Book section"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
India
Nonprofit marketing
USA
Cause-Related Marketing
32
Cause-related marketing
32
Corporate Social Responsibility
13
Corporate social responsibility
13
Business ethics
5
Consumer behaviour
5
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5
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Değermen Erenkol, H. Anıl
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Einstein, Mara
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Frey, Marco
1
Helm, Scott T.
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Lee, Eun Mi
1
Planken, Brigitte Chantal
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Reece, Bonnie B.
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Communicating corporate social responsibility : perspectives and practice
1
Corporate brand and corporate reputation
1
Emerging trends in business : an interdisciplinary approach
1
Green advertising and the reluctant consumer
1
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
1
The Jossey-Bass handbook of nonprofit leadership and management
1
The Routledge companion to advertising and promotional culture
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The Routledge companion to risk, crisis and security in business
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ECONIS (ZBW)
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1
Cause-related marketing and disaster management : opportunities from tourism-related initiatives
Aliperti, Guiseppe
;
Rizzi, Francesco
;
Frey, Marco
- In:
The Routledge companion to risk, crisis and security in …
,
(pp. 351-363)
.
2018
Persistent link: https://www.econbiz.de/10011870027
Saved in:
2
Cause-related marketing
Değermen Erenkol, H. Anıl
- In:
Emerging trends in business : an interdisciplinary approach
,
(pp. 77-90)
.
2017
Persistent link: https://www.econbiz.de/10011887955
Saved in:
3
Social enterprise and nonprofit ventures
Helm, Scott T.
- In:
The Jossey-Bass handbook of nonprofit leadership and …
,
(pp. 334-365)
.
2016
Persistent link: https://www.econbiz.de/10011540742
Saved in:
4
Quid pro quo? : Dutch and German consumer responses to conditional and unconditional corporate giving initiatives in advertising
Planken, Brigitte Chantal
;
Verheijen, Steef
- In:
Communicating corporate social responsibility : …
,
(pp. 405-424)
.
2014
Persistent link: https://www.econbiz.de/10010346502
Saved in:
5
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
Saved in:
6
Cause marketing and the rise of values-based brands : exploiting compassion in pursuit of profits
Einstein, Mara
- In:
The Routledge companion to advertising and promotional …
,
(pp. 373-385)
.
2013
Persistent link: https://www.econbiz.de/10010197434
Saved in:
7
Cause-related marketing
Aldous, Jay
- In:
Nonprofit management 101 : a complete and practical …
,
(pp. 373-387)
.
2011
Persistent link: https://www.econbiz.de/10009127371
Saved in:
8
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
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