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subject:"Werbewirkung"
~subject:"Markenimage"
~subject:"Marketing"
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Search: subject_exact:"Advertising media"
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Werbewirkung
Markenimage
Marketing
Werbeträger
410
Advertising media
362
Werbung
116
Advertising effects
106
Advertising
103
Werbeplanung
88
Advertising planning
84
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72
Germany
59
Internet marketing
51
Online-Marketing
51
Consumer behaviour
46
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46
Communication media
40
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40
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39
Marketingmanagement
39
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39
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39
Theorie
36
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35
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33
Mediensektor
33
Brand management
31
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31
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27
Mediennutzung
27
Zielgruppe
22
Target group
21
Computerspiel
19
Celebrity endorsement
18
Celebrity-Werbung
18
Internet
18
Mediaplanung
16
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14
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14
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Huber, Frank
6
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3
Katz, Helen E.
3
Klucharev, Vasily
3
Meyer, Frederik
3
Rijpkema, Mark
3
Smit, Gitty
3
Stallen, Mirre
3
Blakeman, Robyn
2
Chang, Chingching
2
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2
Goel, Rajeev K.
2
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2
Heimbach, Petja
2
Henkel, Almudena
2
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2
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2
Merheim, Jens
2
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2
Pelsmacker, Patrick de
2
Pepels, Werner
2
Priluck, Randi
2
Pusler, Michael
2
Roth, Simone
2
Schwaiger, Manfred
2
Silberer, Günter
2
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2
Stammermann, Ludger
2
Thomas, Wolfgang
2
Trampe, Debra
2
Unger, Fritz
2
Waiguny, Martin
2
Aagerup, Ulf
1
Abedi, Vahideh Sadat
1
Ahn, Joongha
1
Aldas-Manzano, Joaquín
1
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1
Allen, David G.
1
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1
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Berliner Wissenschafts-Verlag
1
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1
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1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
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Journal of advertising research
7
Journal of advertising : official publication of the American Academy of Advertising
5
SpringerLink / Bücher
4
Psychology & marketing
3
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft
2
International advertising and communication : current insights and empirical findings
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing
2
Journal of marketing communications
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Kellogg on advertising & media : the Kellogg School of Management
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Tourism management : research, policies, practice
2
Academia : revista Latinoamericana de administración
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied economics letters
1
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Breaking new ground in theory and practice
1
Bridging the gap between advertising academia and practice
1
Communication series
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Cutting edge international research
1
DUV / Wirtschaftswissenschaft
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Der Markt : international journal of marketing
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Discussion paper / Centre for Economic Policy Research
1
E-marketing ; Vol. 2
1
EBSCOhost eBook Collection
1
ERIM report series research in management
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
Essentials
1
European management journal
1
Fashion marketing
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ECONIS (ZBW)
142
USB Cologne (EcoSocSci)
3
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51
Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.
;
Uslay, Can
;
Erenburg, Grigori
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
Saved in:
52
Persistence of cigarette advertising across media and smoking rates
Goel, Rajeev K.
- In:
Applied economics letters
18
(
2011
)
7/9
,
pp. 611-619
Persistent link: https://www.econbiz.de/10009230954
Saved in:
53
Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences
Hede, Anne-Marie
;
Kellett, Pamm
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 987-1004
Persistent link: https://www.econbiz.de/10009231667
Saved in:
54
Qualitäten der Werbewirkung : Medien- und Werbeträgerleistung jenseits von Reichweiten und GRP's ; Mediaplanung in dynamischen Kommunikationsmärkten ; Herausforderungen und Chancen...
Pusler, Michael
- In:
Multimedia Marketing : eine Betrachtung aus …
,
(pp. 43-65)
.
2011
Persistent link: https://www.econbiz.de/10008991204
Saved in:
55
Der Word-of-Mouth-Effekt als kalkulierbare Größe in der Mediaplanung
Anschütz, Tina
;
Sonntag, Ralph
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 53-70)
.
2011
Persistent link: https://www.econbiz.de/10009010234
Saved in:
56
Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
Langner, Tobias
;
Eisend, Martin
- In:
Breaking new ground in theory and practice
,
(pp. 453-462)
.
2011
Persistent link: https://www.econbiz.de/10009380990
Saved in:
57
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
58
The influence of real women in advertising on mass market fashion brand perception
Aagerup, Ulf
- In:
Journal of fashion marketing and management
15
(
2011
)
4
,
pp. 486-502
Persistent link: https://www.econbiz.de/10009372935
Saved in:
59
Processing promotional travel narratives
Rozier-Rich, Samantha
;
Santos, Carla Almeida
- In:
Tourism management : research, policies, practice
32
(
2011
)
2
,
pp. 394-405
Persistent link: https://www.econbiz.de/10008798071
Saved in:
60
Markenbildung und Werbeeffizienz in digitalen Zeiten : Wiesbadener Media- & Marketing-Kongress ; 14. April 2011
Schüür-Langkau, Anja
(
revision
)
-
2011
Persistent link: https://www.econbiz.de/10009237074
Saved in:
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