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subject:"Werbung"
~person:"Abida, Fatma Choura"
~person:"Hoy, Mariea Grubbs"
~person:"Pillai, Sreejesh S."
~subject:"Cognition"
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Search: subject_exact:"Onlinespiel"
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Werbung
Cognition
Advertising
6
Advertising effects
6
Computerspiel
6
Video game
6
Werbewirkung
6
Consumer behaviour
4
Internet marketing
4
Konsumentenverhalten
4
Online-Marketing
4
Children
3
Kinder
3
Brand image
2
Brand management
2
Eltern
2
Experiment
2
Markenführung
2
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2
Parents
2
Target group
2
Zielgruppe
2
Advergames
1
Advertising management
1
Brand awareness
1
Brand prominence
1
Branding
1
Experimental design
1
Game theory
1
Game-product congruence
1
Kognition
1
Media
1
Nature of game
1
Online advertising
1
Online buying behavior
1
Persuasion
1
Socialization
1
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Spieltheorie
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6
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Abida, Fatma Choura
Hoy, Mariea Grubbs
Pillai, Sreejesh S.
Vashisht, Devika
7
Reijmersdal, Eva A. van
5
Sreejesh, S.
5
Buijzen, Moniek
4
Evans, Nathaniel J.
4
Rozendaal, Esther
4
Terlutter, Ralf
4
An, Soontae
3
Ghosh, Tathagata
3
Mau, Gunnar
3
Pelsmacker, Patrick de
3
Suziedelyte, Agne
3
Biercewicz, Konrad
2
Borawska, Anna
2
Borawski, Mariusz
2
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Dens, Nathalie
2
Duda, Jarosław
2
Dwivedi, Yogesh Kumar
2
Eastin, Matthew S.
2
Herrewijn, Laura
2
Hudders, Liselot
2
Hwang, Yongjin
2
Nelson, Michelle R.
2
Panic, Katarina
2
Poels, Karolien
2
Schramm-Klein, Hanna
2
Stammermann, Ludger
2
Steffen, Celina
2
Thomas, Wolfgang
2
Waiguny, Martin K. J.
2
Aggarwal, Aanchal
1
Agogué, Marine
1
Ahern, Lee
1
Ahmed, Md. Tanveer
1
Allal-Chérif, Oihab
1
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International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of product & brand management
1
Utilizing gamification in servicescapes for improved consumer engagement
1
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ECONIS (ZBW)
6
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1
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
2
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
3
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
4
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
5
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
6
Coddling our kids : can parenting style affect attitudes toward advergames?
Evans, Nathaniel J.
;
Carlson, Les
;
Hoy, Mariea Grubbs
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009778516
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