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subject:"Werbung"
~person:"Abida, Fatma Choura"
~person:"Hoy, Mariea Grubbs"
~person:"Steffen, Celina"
~subject:"Cognition"
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Werbung
Cognition
Advertising
6
Advertising effects
6
Computerspiel
6
Video game
6
Werbewirkung
6
Children
3
Consumer behaviour
3
Internet marketing
3
Kinder
3
Konsumentenverhalten
3
Online-Marketing
3
Eltern
2
Parents
2
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2
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2
Advergames
1
Brand image
1
Experiment
1
Kognition
1
Markenimage
1
Psychology of advertising
1
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1
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1
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Sponsorship transparency
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USA
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Werbepsychologie
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advergames
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advertising effectiveness
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attitude
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covert advertising
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flow experience
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6
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Abida, Fatma Choura
Hoy, Mariea Grubbs
Steffen, Celina
Vashisht, Devika
7
Reijmersdal, Eva A. van
5
Sreejesh, S.
5
Buijzen, Moniek
4
Evans, Nathaniel J.
4
Rozendaal, Esther
4
Terlutter, Ralf
4
An, Soontae
3
Ghosh, Tathagata
3
Mau, Gunnar
3
Pelsmacker, Patrick de
3
Suziedelyte, Agne
3
Biercewicz, Konrad
2
Borawska, Anna
2
Borawski, Mariusz
2
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Dens, Nathalie
2
Duda, Jarosław
2
Dwivedi, Yogesh Kumar
2
Eastin, Matthew S.
2
Herrewijn, Laura
2
Hudders, Liselot
2
Hwang, Yongjin
2
Nelson, Michelle R.
2
Panic, Katarina
2
Pillai, Sreejesh S.
2
Poels, Karolien
2
Schramm-Klein, Hanna
2
Stammermann, Ludger
2
Thomas, Wolfgang
2
Waiguny, Martin K. J.
2
Aggarwal, Aanchal
1
Agogué, Marine
1
Ahern, Lee
1
Ahmed, Md. Tanveer
1
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Journal of advertising : official publication of the American Academy of Advertising
2
International journal of advertising : the review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
1
Marketing : ZFP ; journal of research and management
1
Utilizing gamification in servicescapes for improved consumer engagement
1
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ECONIS (ZBW)
6
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1
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
2
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
3
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
4
Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina
;
Schramm-Klein, Hanna
;
Mau, Gunnar
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
Saved in:
5
Coddling our kids : can parenting style affect attitudes toward advergames?
Evans, Nathaniel J.
;
Carlson, Les
;
Hoy, Mariea Grubbs
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009778516
Saved in:
6
Who is the loser when I lose the game? : does losing an advergame have a negative impact on the perception of the brand?
Steffen, Celina
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 183-195
Persistent link: https://www.econbiz.de/10009778528
Saved in:
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