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subject:"Werbung"
~person:"Abida, Fatma Choura"
~person:"Hoy, Mariea Grubbs"
~subject:"Cognition"
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Werbung
Cognition
Advertising
4
Advertising effects
4
Computerspiel
4
Video game
4
Werbewirkung
4
Children
3
Kinder
3
Consumer behaviour
2
Eltern
2
Internet marketing
2
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2
Online-Marketing
2
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2
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2
Kognition
1
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1
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1
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1
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1
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advergames
1
covert advertising
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persuasion knowledge
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Abida, Fatma Choura
Hoy, Mariea Grubbs
Vashisht, Devika
7
Sreejesh, S.
5
Buijzen, Moniek
4
Evans, Nathaniel J.
4
Reijmersdal, Eva A. van
4
Terlutter, Ralf
4
An, Soontae
3
Ghosh, Tathagata
3
Mau, Gunnar
3
Pelsmacker, Patrick de
3
Rozendaal, Esther
3
Suziedelyte, Agne
3
Biercewicz, Konrad
2
Blake, Christopher
2
Borawska, Anna
2
Borawski, Mariusz
2
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Charrier, Daniela
2
Dens, Nathalie
2
Duda, Jarosław
2
Dwivedi, Yogesh Kumar
2
Dyszy, Agnes
2
Eastin, Matthew S.
2
Emde-Lachmund, Katharina
2
Herrewijn, Laura
2
Hudders, Liselot
2
Hwang, Yongjin
2
Nelson, Michelle R.
2
Panic, Katarina
2
Pillai, Sreejesh S.
2
Poels, Karolien
2
Schlütz, Daniela
2
Schramm-Klein, Hanna
2
Stammermann, Ludger
2
Steffen, Celina
2
Thomas, Wolfgang
2
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International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
Utilizing gamification in servicescapes for improved consumer engagement
1
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ECONIS (ZBW)
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Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
2
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
3
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
4
Coddling our kids : can parenting style affect attitudes toward advergames?
Evans, Nathaniel J.
;
Carlson, Les
;
Hoy, Mariea Grubbs
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009778516
Saved in:
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