//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Werbung"
~person:"Mueller, Barbara"
~subject:"Marketingmanagement"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkungsforschung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Marketingmanagement
USA
Advertising effects
17
Werbewirkung
17
Advertising
10
United States
9
International marketing
8
Internationales Marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Deutschland
6
Germany
6
Cultural identity
4
Kulturelle Identität
4
National culture
4
Nationalkultur
4
Arzneimittel
3
Comparison
3
Corporate Social Responsibility
3
Corporate social responsibility
3
France
3
Frankreich
3
Pharmaceuticals
3
Vergleich
3
Austria
2
Brasilien
2
Brazil
2
Großbritannien
2
Japan
2
Measurement
2
Messung
2
Perception
2
Pharmaceutical advertising
2
United Kingdom
2
Wahrnehmung
2
international advertising
2
Österreich
2
Argentina
1
Argentinien
1
Bibliometrics
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
5
Book section
5
Language
All
English
15
Author
All
Mueller, Barbara
Gierl, Heribert
20
Pelsmacker, Patrick de
20
Eisend, Martin
19
Kaiser, Harry M.
19
Diehl, Sandra
18
Rosengren, Sara
16
Septianto, Felix
16
Yoon, Hye Jin
16
Stafford, Marla Royne
15
Taylor, Charles Raymond
15
Yoon, Sukki
15
Dahlén, Micael
14
Terlutter, Ralf
14
Torres, Ivonne M.
14
Wilson, Rick T.
13
Choi, Yung Kyun
12
Dens, Nathalie
12
Esch, Franz-Rudolf
12
Evans, Nathaniel J.
12
Wilbur, Kenneth C.
12
Ford, John B.
11
Rozendaal, Esther
11
Sahni, Navdeep S.
11
Bellman, Steven
10
Chan, Kara
10
Ghose, Anindya
10
Gordon, Brett R.
10
Malik, Garima
10
Okazaki, Shintaro
10
Reijmersdal, Eva A. van
10
Sayedi, Amin
10
Weinberger, Marc G.
10
Wu, Linwan
10
Bakir, Aysen
9
Buijzen, Moniek
9
Burton, Scot
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Pauwels, Koen
9
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Bridging the gap between advertising academia and practice
1
Cutting edge international research
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of current issues and research in advertising
1
Journal of global marketing
1
Journal of international marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
Saved in:
2
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
3
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
4
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
5
The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
6
Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 945-974
Persistent link: https://www.econbiz.de/10011859158
Saved in:
7
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
8
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
Saved in:
9
A multi-country examination of hard-sell and soft-sell advertising : comparing global consumer positioning in holistic- and analytic-thinking cultures
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 258-272
Persistent link: https://www.econbiz.de/10010199591
Saved in:
10
Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Raymond
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 20-34
Persistent link: https://www.econbiz.de/10003982220
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->