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subject:"World"
~isPartOf:"Contributions to Management Science"
~isPartOf:"International marketing review"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand experience"
~subject:"Einzelhandelspreis"
~subject:"Handelsmarke"
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World
Brand experience
Einzelhandelspreis
Handelsmarke
Brand
189
Markenartikel
189
Consumer behaviour
169
Konsumentenverhalten
169
Brand management
160
Markenführung
160
Brand image
111
Markenimage
111
Beziehungsmarketing
59
Relationship marketing
59
Einzelhandel
44
Retail trade
44
Store brand
33
Brand loyalty
23
Markentreue
21
Social Web
19
Social web
19
Luxury goods
17
Luxusgüter
17
Preismanagement
17
Pricing strategy
17
Customer satisfaction
15
Kundenzufriedenheit
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Confidence
13
Internet marketing
13
Online-Marketing
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Vertrauen
13
Marketing management
12
Marketingmanagement
12
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China
11
Designation of origin
11
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11
Werbewirkung
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Diallo, Mbaye Fall
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Paul, Justin
2
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1
Al-Monawer, Nasser
1
Assarzadegan, Parisa
1
Bakpayev, Marat
1
Baumann, Chris
1
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1
Bigné Alcañiz, J. Enrique
1
Bin, Liu
1
Blankson, Charles
1
Bockholdt, Katrin
1
Borges, Adilson
1
Boyle, Peter J.
1
Brettel, Malte
1
Brown, James
1
Caplliure, Eva-María
1
Carsana, Laurence
1
Carter, Stephen
1
Ceynowa, Christian
1
Chakrabarti, Somnath
1
Chiu, Hung-Chang
1
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1
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1
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1
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1
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1
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1
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1
Dwivedi, Abhishek
1
Feng, Ting
1
Fornari, Daniele
1
Fornari, Edoardo
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1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Contributions to Management Science
International marketing review
Journal of retailing and consumer services
Journal of business research : JBR
17
The journal of brand management : an international journal
16
The journal of product & brand management
15
Journal of retailing
12
International journal of retail & distribution management
11
The international review of retail, distribution and consumer research
9
European journal of operational research : EJOR
8
European journal of marketing : EJM
7
International journal of production economics
6
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
6
Transportation research / E : an international journal
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
5
Review of industrial organization : RIO
5
SpringerLink / Bücher
5
The journal of consumer marketing
5
Jahrbuch der Absatz- und Verbrauchsforschung
4
Report / Marketing Science Institute
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Applied economics
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Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Critical explorations
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EBSCOhost eBook Collection
3
European review of agricultural economics : ERAE
3
Europäische Hochschulschriften / 5
3
Gabler Edition Wissenschaft
3
IDEI working papers
3
Journal of food products marketing
3
Journal of international marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing management : MM
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Reihe: Marketing, Handel und Management
3
Report / Marketing Science Institute / Marketing Science Institute
3
Springer Proceedings in Business and Economics
3
Springer eBook Collection
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ECONIS (ZBW)
49
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
3
Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun
;
Hong, EunPyo
;
Park, Yun-na
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364645
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
Consumers' choice of private label considering reference price and moderating effect
Mao, Zhixin
;
Duan, Yongrui
;
Liu, Wenxia
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014261149
Saved in:
6
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
7
What drives consumers to customize products? : the mediating role of brand experience
Pallant, Jessica L.
;
Karpen, Ingo O.
;
Sands, Sean J.
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209465
Saved in:
8
Interplays between manufacturer advertising and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
9
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
10
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
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