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subject:"World"
~language:"eng"
~language:"spa"
~subject:"Markenführung"
~subject:"Markenrecht"
~subject:"Trademark law"
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Handelsmarke
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933
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Sethuraman, Raj
11
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10
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9
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Abril Barrie, Carmen
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Koll, Oliver
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A. C. Nielsen <New York, NY>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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National Bureau of Economic Research
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Springer International Publishing
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Weltorganisation für Geistiges Eigentum
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Journal of retailing and consumer services
34
International journal of retail & distribution management
16
The journal of product & brand management
13
The international review of retail, distribution and consumer research
12
Journal of business research : JBR
11
Journal of retailing
11
European journal of operational research : EJOR
10
Springer Proceedings in Business and Economics
9
International journal of production economics
8
Transportation research / E : an international journal
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
SpringerLink / Bücher
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6
European journal of marketing : EJM
5
Journal of food products marketing
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
International journal of electronic marketing and retailing : IJEMR
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International journal of retail and distribution management
3
Journal of agricultural & food industrial organization
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3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Omega : the international journal of management science
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Review of industrial organization : RIO
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Australasian marketing journal
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ECONIS (ZBW)
562
Showing
61
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562
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61
Optimal contract design for a national brand manufacturer under store brand private information
Cao, Xinyan
;
Fang, Xiang
;
Xiao, Guang
;
Yang, Nan
- In:
Manufacturing & service operations management : M & SOM
25
(
2023
)
5
,
pp. 1835-1854
Persistent link: https://www.econbiz.de/10014383495
Saved in:
62
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
63
What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
Saved in:
64
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
65
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
66
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
67
Is it worth investing in an online fashion pop-up store?
Roozen, Irene T. M.
;
Raedts, Mariet
;
Schwolle, Muriel
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 279-293
Persistent link: https://www.econbiz.de/10014291563
Saved in:
68
Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi
;
Mujkic, Alisa
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
Saved in:
69
Store brand introduction in a dual-channel supply chain : the roles of quality differentiation and power structure
Xiao, Yujie
;
Niu, Wenju
;
Zhang, Lianmin
;
Xue, Weili
- In:
Omega : the international journal of management science
116
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014228495
Saved in:
70
Trademarks and the cost of equity capital
Yang, Bin
;
An, Zhe
;
Gao, Xin
;
Li, Donghui
- In:
The journal of corporate finance : contracting, …
83
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014513171
Saved in:
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